Motorola have run a print ad in the current issue of Wired with the ability to change colour. The reader is able to change the colour of the phone on the advert, with the intention being to highlight the colour customisation feature on the new Moto X smartphone. When I first read about the advert, which was created by Digitas, I wanted to buy a copy of the magazine when it came out so that I could try it out for myself. Unfortunately, only 150,000 Wired readers will get to see the advert, and these copies of the magazine are only being distributed in Chicago and New York. Rude. So, unless you’re one of the smug Chicagoans or New Yorkers who actually got their hands on a proper copy, you will have to watch the video below to see how it works.
Maybe it’s best that I didn’t get a copy of the magazine. I would have wanted to see how it was made, and I would have probably ended up ruining all the fun by doing this to it…
Posted in Advertising, Brands, Design, PR, Technology, Writing
Tagged 2013, advertising, blogging, Chicago, colour changing advert, cool, design, digital, Digitas, Digitas agency, DigitasLBi, interactive advert, Leonie Cumiskey, magazine, magazine advert, media, mobile phones, Moto X, Motorola, New York, PR, print advertising, Publicis Group, publishing, tech, technology, USA, video, Wired, Wired magazine, writer, writing, Youtube
Posted in Advertising, Brands, Culture, Film, Music, Photography, Writing
Tagged 2013, advertising, Alexander Desplat, amazing, Americana, ATL, automotive, beautiful adverts, blogging, brand, brilliant, car, car advert, cheerleaders, Chrysler, cinematography, classical music, composer, cool, creative, creativity, diner, electronics, entertainment, film, film tropes, Jaron Albertin, Leonie Cumiskey, media, music, neon lights, new music, nostalgia, opinion, piano, Smuggler Films, Sony, Sony TV, sparks, strings, TV, TV advert, twentieth century America, USA, video, video director, vintage car, Viper, writing
Wow. I guess Americans really will try to sue anything.
Luckily, this sea otter doesn’t seem too cut up about it.He’s like: “Look at all the fucks I give…NONE!”
Whereas this one…This one’s thinking: “FUCK MY LIFE! FUCK MY FUCKING LIFE!”
And this histrionic little dickhead just enjoys a drama.Any old drama.
But this pompous sea otter knows his rights. He understands legal strategy better than me. He’s also got a whole load of family money to support him…and a healthy property portfolio to fall back on in case he has to relocate. Smug bastard.
Posted in Comedy, Events, Writing
Tagged 2013, animals acting like people, blogging, California, comedy, cute, entertainment, fun, funny, funny animals, funny otters, internet humour, law, lawsuit, Leonie Cumiskey, lolcats, sea otters, silly, smug animals, USA, writing
HAERTS are female-fronted band of four guys and one girl, who hail from Brooklyn, New York. Their first single is a beautifully tender piece of lo-fi pop, set to a montage of home video-style clips. I’ve looked for other stuff by them, but this song is the only one I can find. I’m guessing that as it’s on Vevo, they are already on the brink of mainstream success. Judging by ‘Wings’, they sound pretty great and I hope the rest of their songs live up to expectations. Lead singer Nini Fabi’s vocals are sweet, but powerful – like a mixture of Gwen Stefani and Stevie Nicks.
This song is sort of what I was hoping for when I first listened to HAIM. Needless to say, I was pretty disappointed.
Posted in Culture, Film, Music, Writing
Tagged Americana, Ben Gebert, Brooklyn band, childhood, cinematography, creativity, Derek McWilliams, entertainment, female vocalist, Garrett Ienner, gritty, Gwen Stefani, HAERTS, Haerts band, HAIM, harmonies, home movies, home video, indie, Jonathan Schmidt., Leonie Cumiskey, lo-fi, love song, memories, music, music video, New York, Nini Fabi, nostalgia, opinion, pop, romance, small town America, Stevie Nicks, summer sound, sunshine, sweet, tender, USA, video, video montage, yearning, Youtube