Tag Archives: typography

Brewed In Hell

Bitches Brew Beer PackagingI’m not much of a beer drinker, and I never have been. I have started working in a pub and they always have loads of different types of guest beers on that change every week. Recently, I’ve had the chance to try and get more acquainted with different beers (mainly because I hate it when a customer asks me to recommend something and I have to admit I’m not sure, or ask one of my co-workers for help). I’ve found quite a few that I like now, particularly Camden Hells Lager, Rocky Head Zen American Pale Ale and Redhook Longhammer IPA.

Enough about taste, though – I’m sure you know what beers you like. When it comes to marketing beer, it’s quite rare to see branding that is particularly cool or eye-catching, with a lot of brands – particularly mainstream breweries – plumping for classic designs, paired with adverts that are geared towards men. I do find it a little uninspiring that there isn’t a beer that has been successfully, but subtly, marketed towards women. Not because I feel incensed that women are being ignored, but just because it seems like a bit of a no-brainer to me – men already enjoy beer, why wouldn’t you want to increase your profits by selling your product to women as well? I suppose that most attempts have been pretty weak, with breweries attempting to repackage their beers as girly alternatives to sparkling wine, making them fruitier and sweeter. That’s why this project for a fictitious brand of beer, Bitches’ Brew, is pretty great. I love the modern gothic design and I’d probably try and like Bitches’ Brew even if it tasted awful! It reinforces beer as a choice of drink for a woman who is cool and maybe a little bit tough – after all, it is a drink for ‘bitches’.Bitches Brew BeerBlack Cat Bottle TopBitches Brew BrandingThe design was done by Wedge & Lever, a California-based design studio. Unless they decide to actually start conjuring up this Bitches’ Brew, I suppose I’ll just stick to drinking spirits. However, if a brand were to take quite a dark, sophisticated approach to marketing beer to women, I reckon it could be hugely successful. Unfortunately, I have already found something called ‘Chick Beer’ which used Curlz MT as the font, with an emphasis on the lower calorie content of the product. Bitch, please…

Write It In Your Own Voice

Write It In Your Own VoiceBrilliant series of adverts from Uniball which highlight the merits of sending a handwritten letter and cleverly illustrate what misused fonts say about your message. An advertising campaign which is all about communication and implicit meaning – so meta!Uniball Pen Advert Comic Sans joke Uniball AdvertMy favourite one is ‘Pappy Is Dead’, which makes fun of Comic Sans (the underdog of all fonts) and there is also quite a camp skit deriding the Broadway font, too. The ‘Bust You Out’ version is probably the most effective, because obviously slang sounds so ridiculous when it’s read out in the Queen’s English. It reminds me of the time when James Blunt had to read out some Sean Paul lyrics on Never Mind The Buzzcocks.

Great work from TBWA South Africa.

EDIT: This campaign has since disappeared off the face of the Earth/internet, with no explanation. What the fuck, maaan?!

MGMT – All We Ever Wanted Was Everything

Ned Wenlock VideoFactory TownMGMT AnimationWow. This song appears to be over a year old, but I’ve only just heard it and it’s brilliant. I was looking for the original Bauhaus version when I discovered this one and – without wanting to sound disdainful towards MGMT – I was pretty surprised at what a good job they’d done of covering it. Don’t get me wrong, I really like MGMT, but they’re not exactly the kind of band that you listen to and then think: “Yeah, I can tell they’re big fans of Bauhaus.”

Better still, this exquisite video by Ned Wenlock really complements the track and conveys the song’s melancholy lyrics.

Azealia Banks – Atlantis

Woah. So following the smokingly chic and understated video for ‘1991‘, Azealia Banks’ new video for ‘Atlantis’ is the embodiment of ‘fashionably ugly‘ graphic design.The aesthetic is all so self-consciously low-tech and nineties, that I almost expected for some Clipart to make an appearance.

Seriously, there’s even a bit where Brush Script lettering is used to spell out some lyrics. I’m not sure I’m into it – I’m too much of a font snob!

It could have been much worse, though. It could have been Comic Sans. I don’t think we’re at the stage where it’s considered ‘funny’ or ‘ironic’ to use Comic Sans, but I’m telling you…that day will inevitably come, and no doubt the Four Horsemen of the Apocalypse will show up soon after.

Sony Music’s Timeline

The Sony Music Timeline was commissioned by Sony’s Emma Pike, VP Industry Relations, and created by illustrator and graphic designer Alex Fowkes. Photography by Rob Antill.The timeline chronologically documents Sony’s 125 year history, and dates right back to Columbia’s inception in 1887. Along with featuring the names of over 1,000 artists signed to Sony Music, the timeline also includes key moments in music history, such as the introduction of different music formats and the birth of MTV.

Sony have had some really seminal artists on its label, but I can’t help but feel a bit glum when I look at the last image under the “2010” heading. Sony has gone from nurturing the talents of the likes of David Bowie, Lou Reed, Frank Sinatra and Elvis Presley to signing dullards like Matt Cardle, The Vaccines, Hurts and Diana Vickers! I only hope that having this timeline in the Derry Street headquarters might make Sony’s current day staff strive to be a bit more like those who came before them, picking up credible artists who are actually worthy of celebrating.

However, regardless of who Sony decides to sign next, Alex Fowkes is certainly sitting pretty. He will be developing the timeline for the foreseeable future, adding the names of new acts and continuing to document important milestones in the world of music. Nice work if you can get it!