Tag Archives: TV advert

Schwartz: The Sound of Taste

New Schwartz Advert 2014I really enjoyed this new TV spot for Schwartz, which is so visually pleasing and satisfying to watch. It’s also reminiscent of Sony’s recent 4KTV commercial, or the Canon Pixma ad by Dentsu, but I think that Grey – the agency behind this advert – have made the concept work for Schwartz and injected just the right amount of originality into it. The naturally vibrant colours look gorgeous together, and I like the way that they have decided to mix futuristic robo-appliances with those rustic spice sacks.

A body without a soul is just a lifeless inanimate frame

Jaron Albertin Sony 4K TV AdJaron Albertin is a genius. You’ve probably seen the Sony advert that he directed to promote Sony’s new 4K TV, but I’m totally in love with the car advert that he did for Chrysler’s Viper SRT.Viper TV AdJaron Albertin ViperMain Street AmericaDiner CheerleadersJaron Albertin Body & SoulViper Body & SoulIt’s like a pastiche of the most iconic and beautiful films featuring twentieth century America. The advert is called “Body & Soul” and is widely available to watch online, but I’d recommend you watch the one here, because this edit has the music that I feel really completes it. The first time I watched it, it was one of those adverts that I kept on wanting to watch again and again. It’s got such a gorgeous cinematic quality to it. The accompanying symphony is called “River” and is by Alexander Desplat.*

*Just wanted to add that I’m not so pretentious that I’d act as though I knew that all along – I used Shazam on the video because I liked the music so much. Okay, glad we got that sorted…

John Lewis: The Bear & The Hare

Angry BearThis grizzly bear is doing a pretty good job of aping my reaction to Christmas.

Everyone is going mental for the ‘touching’ John Lewis advert again, which is a blatant Animals of Farthing Hood rip off soundtracked by something no one needed to hear: Lily Allen covering Keane. It’s good, but obviously it doesn’t even come close to melting my ice cold heart or eliciting any kind of Christmas cheer from me. However, this touching tale of cartoon animals does carry an important lesson: if your BFF happens to be an apex predator, you might want to round up a few unwitting friends morsels in the hope that your carnivorous frienemy eats them first. Look how happy the bear is when he sees the meat feast he has woken up to…John Lewis Hare and BearAnyway, enough of my cynicism, here’s the actual advert, which was made by Adam & Eve/DDB and produced by Blinkink and Hornet. The animation really is lovely – and is the result of a lot of hard work – but I’d recommend muting it and playing something more appealing over the top.

Confused.com Gets A Rebrand

ImageWell, this feels like it’s long overdue. Every time I saw one of Confused.com’s frequent TV ads, I couldn’t help but think to myself, “Why are a company with such a huge marketing budget still using a badly-drawn, goggle-eyed, chronic alopecia sufferer as their mascot?”
Anyway, confused Cara (yes, they actually bothered naming her) has now been retired and they’ve replaced her with a cuddly robot. I guess he is kind of like Wall-E for travel insurance, or something. His name is BRIAN and he was created by Publicis. This is Brian, gazing adoringly at some engineers:Brian The RobotYeah, he is really sweet, actually…robots are kind of adorable when they want to be. But can he rival Zingy, the darling of TV’s current crop of mascots? Confused.com seem to hope so – as BRIAN has his own website and they’re trying  to make #BRIANTheRobot happen on Twitter.

Barry The Platypus

ImageHere’s a very strange TV advert from JWT for First Direct, featuring Barry…a talking platypus from Yorkshire. I quite like it! More adverts should start with great psych songs like ‘I Had Too Much To Dream Last Night’ by The Electric Prunes.

Behind Every Great Christmas, There’s a Mug

Sorry, did I say ‘mug’? I meant ‘mum’, obviously!ASDA have rolled out their Christmas advert by Saatchi & Saatchi which, like a lot of Christmas adverts, is kind of sickening. Not just because it shows the oh-so-perfect family Christmas – which most of us know is about as real as Santa Claus – but because it portrays the ubiquitous downtrodden mother character.

Fair enough, it probably is true that in most families, mum is responsible for a lot of the Christmas preparations. But did this advert have to evoke such a pathetic self-sacrificial figure? Everything about it seems to suggest that this woman should run around after her family and get no thanks at all. She even serves her husband Christmas dinner, before making do with the worst seat at the dinner table. Her female friend is the only one to help her clear up, and when she finally sits down to relax with a glass of wine, we don’t see her receiving any presents or praise. Oh no. Her feckless husband simply asks her, “What’s for tea, love?”

The advert would be much more entertaining (and realistic) if at this point, she had chucked her wine all over the useless idiot, before screaming, “LEFTOVERS, YOU MORON!”

At least it would stop everyone else from feeling that their own Christmases were a little inadequate. I mean, who the hell is that perfect and patient and drippy? I think that ASDA’s ‘mum’ could do with buying herself a spine in the January sales!