Tag Archives: stationery

Brewed In Hell

Bitches Brew Beer PackagingI’m not much of a beer drinker, and I never have been. I have started working in a pub and they always have loads of different types of guest beers on that change every week. Recently, I’ve had the chance to try and get more acquainted with different beers (mainly because I hate it when a customer asks me to recommend something and I have to admit I’m not sure, or ask one of my co-workers for help). I’ve found quite a few that I like now, particularly Camden Hells Lager, Rocky Head Zen American Pale Ale and Redhook Longhammer IPA.

Enough about taste, though – I’m sure you know what beers you like. When it comes to marketing beer, it’s quite rare to see branding that is particularly cool or eye-catching, with a lot of brands – particularly mainstream breweries – plumping for classic designs, paired with adverts that are geared towards men. I do find it a little uninspiring that there isn’t a beer that has been successfully, but subtly, marketed towards women. Not because I feel incensed that women are being ignored, but just because it seems like a bit of a no-brainer to me – men already enjoy beer, why wouldn’t you want to increase your profits by selling your product to women as well? I suppose that most attempts have been pretty weak, with breweries attempting to repackage their beers as girly alternatives to sparkling wine, making them fruitier and sweeter. That’s why this project for a fictitious brand of beer, Bitches’ Brew, is pretty great. I love the modern gothic design and I’d probably try and like Bitches’ Brew even if it tasted awful! It reinforces beer as a choice of drink for a woman who is cool and maybe a little bit tough – after all, it is a drink for ‘bitches’.Bitches Brew BeerBlack Cat Bottle TopBitches Brew BrandingThe design was done by Wedge & Lever, a California-based design studio. Unless they decide to actually start conjuring up this Bitches’ Brew, I suppose I’ll just stick to drinking spirits. However, if a brand were to take quite a dark, sophisticated approach to marketing beer to women, I reckon it could be hugely successful. Unfortunately, I have already found something called ‘Chick Beer’ which used Curlz MT as the font, with an emphasis on the lower calorie content of the product. Bitch, please…

Sofia Branding & Identity By Anagrama

ImageAnagrama, a Mexican brand development agency, designed this exquisite identity and marketing collateral for Sofia – a towering block of luxury apartments in San Pedro. The huge skyscraper was designed by Pelli Clarke Pelli architects for One Development Group.Sofia Branded Stationery SetBranded Property StationeryBranded stationery and promotional items – I really like the colour palette that they’ve chosen: cream, coral and navy blue, with gold leaf accents.Luxury Apartment BrochureSofia Property BrochureExamples of spreads which were inside the hardback brochure, with classic gilt page edges. This is just some of the work that Anagrama did for Pelli Clarke Pelli, and you can see the project in its entirety on their website.

Write It In Your Own Voice

Write It In Your Own VoiceBrilliant series of adverts from Uniball which highlight the merits of sending a handwritten letter and cleverly illustrate what misused fonts say about your message. An advertising campaign which is all about communication and implicit meaning – so meta!Uniball Pen Advert Comic Sans joke Uniball AdvertMy favourite one is ‘Pappy Is Dead’, which makes fun of Comic Sans (the underdog of all fonts) and there is also quite a camp skit deriding the Broadway font, too. The ‘Bust You Out’ version is probably the most effective, because obviously slang sounds so ridiculous when it’s read out in the Queen’s English. It reminds me of the time when James Blunt had to read out some Sean Paul lyrics on Never Mind The Buzzcocks.

Great work from TBWA South Africa.

EDIT: This campaign has since disappeared off the face of the Earth/internet, with no explanation. What the fuck, maaan?!

Present & Correct

Present & Correct stationeryFucking hell, I love stationery. I rarely even need stationery these days, but I’ve always loved it. I’ve always been really precious about the contents of my pencil case, too. When I was a kid I used to obsessively buy paper, notepads and sketchbooks. I also used to use my superior stationery inventory to leverage power over the other kids in my primary school – if you pissed me off, there was absolutely no way you’d be borrowing my felt tips anytime soon. Present & Correct sells the kind of stationery that I wouldn’t want to lend to anyone. I doubt I’d even allow my current closest friends to borrow it, let alone my primary school frienemies! Their stock is all so lovely that it’s like my inner brat just wants to have and hoard everything that they sell.Present & Correct vending machineThis classic vending machine is in their Islington shop – which hasn’t been open long – and you can get a surprise selection of office sundries for £2. Unfortunately for me, the shop is only open from Tuesday to Friday and occasionally on weekends, so it looks like I’ll have to make my selection from their website.
Present & Correct websiteEven their website is exquisite, though. Just look at that tasteful colour scheme and the meticulous art direction for each product! It’s like design porn.

Pilot Extra Fine

Remember these ingenious print adverts from Grey? Well, now they have reprised the series with more macro scrawlings to promote just how fine the Pilot fineliners really are. Check it out…