Tag Archives: spirits

Brewed In Hell

Bitches Brew Beer PackagingI’m not much of a beer drinker, and I never have been. I have started working in a pub and they always have loads of different types of guest beers on that change every week. Recently, I’ve had the chance to try and get more acquainted with different beers (mainly because I hate it when a customer asks me to recommend something and I have to admit I’m not sure, or ask one of my co-workers for help). I’ve found quite a few that I like now, particularly Camden Hells Lager, Rocky Head Zen American Pale Ale and Redhook Longhammer IPA.

Enough about taste, though – I’m sure you know what beers you like. When it comes to marketing beer, it’s quite rare to see branding that is particularly cool or eye-catching, with a lot of brands – particularly mainstream breweries – plumping for classic designs, paired with adverts that are geared towards men. I do find it a little uninspiring that there isn’t a beer that has been successfully, but subtly, marketed towards women. Not because I feel incensed that women are being ignored, but just because it seems like a bit of a no-brainer to me – men already enjoy beer, why wouldn’t you want to increase your profits by selling your product to women as well? I suppose that most attempts have been pretty weak, with breweries attempting to repackage their beers as girly alternatives to sparkling wine, making them fruitier and sweeter. That’s why this project for a fictitious brand of beer, Bitches’ Brew, is pretty great. I love the modern gothic design and I’d probably try and like Bitches’ Brew even if it tasted awful! It reinforces beer as a choice of drink for a woman who is cool and maybe a little bit tough – after all, it is a drink for ‘bitches’.Bitches Brew BeerBlack Cat Bottle TopBitches Brew BrandingThe design was done by Wedge & Lever, a California-based design studio. Unless they decide to actually start conjuring up this Bitches’ Brew, I suppose I’ll just stick to drinking spirits. However, if a brand were to take quite a dark, sophisticated approach to marketing beer to women, I reckon it could be hugely successful. Unfortunately, I have already found something called ‘Chick Beer’ which used Curlz MT as the font, with an emphasis on the lower calorie content of the product. Bitch, please…


ABSOLUT is a brand that have firmly established themselves as creative participants and supporters of the arts. Frequently aligning themselves with cool institutions such as Dazed & Confused magazine and The Saatchi Gallery, the company have now gone one step further by creating 4 million limited edition bottles. You’re probably wondering what’s so special about an alcohol brand putting out a limited edition bottle. Well, here’s the thing – each one of the 4 million bottles is a true limited edition, and no two are the same! In order for this momentous project to be realised, the whole design process had to be rethought. Watch the video below to see how ABSOLUT have managed to pull off this hugely ambitious initiative.

Branded Venues

The Mojito Embassy, Milan
The aesthetic of Havana Rum’s Mojito Embassy is gorgeously Cuban – and just look at all those fresh limes ready to be made into delicious mojitos. I bet it must smell as good as it looks in there! Although this was only in Milan for two weeks, there are plans to take it on tour, with a scheduled stop in Britain – I’ll definitely be keeping a watchful eye out for it.

Cointreau Privé pop up bar, ParisI was really disappointed to have missed out on the Cointreau Privé pop up in London, which was created with the help of Dita Von Teese. The one above doesn’t have any Von Teese involvement, but what it lacks in celebrity, it certainly makes up for in beautiful decor and ambience. Unfortunately, this pop up venue was in Paris and finished on April 28th, so it doesn’t look like I’ll be enjoying a cocktail in these delectable surroundings either.

Johnnie Walker House, ShanghaiThe Johnnie Walker House in Shanghai was created to cater for China’s rapidly growing luxury market. The house is only open to selected guests (the rich and famous, basically!) and they are educated in the history of whiskey and the Johnnie Walker brand. Naturally, there is lots of sampling involved too…

Heineken Club, MilanThis innovative venue was created from scratch by Heineken for Milan Design Week 2012. Inside the club were interactive games and unusual immersive experiences – such as cutting-edge video mapping technology that created an interactive connection between the crowd and the DJ.

The Guinness Deep Sea Bar, somewhere in the Baltic SeaA space age bar in a submarine, deep under the Baltic Sea – pretty fucking amazing.

Anyway, I suppose that now Carlsberg don’t have an excuse not to open their own nightclub, they must be bricking it a bit. They made some pretty big claims back when they did their “Probably the best…” series of ads. Come on then, Carlsberg – show us what you’ve got!