Tag Archives: set design

Neon Dreams

Mount St Window/Louboutin/London/Jan 2011Set up in 2009 by Xavier Sheriff & Gemma Ruse, StudioXAG is a creative studio specialising in art direction & display design for retail. Some notable examples of their work includes the Louboutin red sole Christmas tree, and a Diesel U:Music installation, which saw a whole branch of Diesel transformed to look like a huge boombox! No matter what the season or occasion, this duo always seem to be able to work in a splash of bright fluoro colours or neon lights. I’ve picked out some of my favourite projects below…OLYMPUS DIGITAL CAMERAChristian Louboutin window, ParisFluorescent TopshopTopman Studio XAGTopshop / TopmanDiesel Loverdose Studio XAGDiesel LoverdoseCharlotte Tilbury Studio XAGCharlotte Tilbury pop up at Selfridges, London.

God’s Own Junkyard

ImageToday I headed up to Walthamstow to visit Chris Bracey’s huge studio on Vallentin Road – God’s Own Junkyard. Peeking through the locked iron gates, it really does look just like a junkyard, but once inside it’s like an Aladdin’s cave of neon treasures.Chris Bracey studioI don’t know whether it’s because of the junkyard’s location, or if it’s because not that many people know about it, but when my friend and I showed up at around 2pm on a Saturday – a peak time for visitors in most places – we were lucky enough to be the only people there.The man who works there, John, is really friendly and has an encyclopaedic knowledge of pretty much everything stored in the studio. He was happy to show us round, pointing out props and signs that had been in various films, like Tombraider, Eyes Wide Shut, and the newest installment of the Iron Man films – a huge ‘STARK’ sign. I really can’t recommend this place enough; I’ve never been anywhere else like it!Neon art

Selfridges Johnnie Walker Window

Creative agency LOVE has worked with department store Selfridges on a window installation in the flagship Oxford Street store. The window display brings the Johnnie Walker ‘Where Flavour is King’ campaign to life and was created by set production company, Millington Associates. As much as I want to see it, Oxford Street during December is very much on my ‘avoid at all costs’ list. However, if you do end up squashed in the Christmas season rush, you should go check it out.

Or you could just watch the video below…

Lanvin Windows: Splash!

Colourful minimalist windows, displaying Lanvin‘s Winter 2012 collection.

In Bloom

Flowers are often considered to be the most basic and rudimentary of art subjects. That doesn’t mean they can’t be thought provoking and inspired, though. Previously I’ve touched on preserved flowers and woodland installations, but it seems as though creatives are constantly finding new ways to distance organic substances from the boring and the tired.

This installation by Anna Schuleit is simultaneously enchanting and sad. Schuleit used the interior of the soon-to-be-closed Massachusetts Mental Health Centre in Boston, and filled it with 28,000 potted flowers, which were sorted according to colour. The installation was created to draw attention to the absence of flowers in psychiatric hospital settings. After the exhibition closed, the potted flowers were removed and donated to hospitals, psychiatric units, halfway houses and homeless shelters throughout New England.

These gorgeous watercolour and graphite works by Daryl Feril inject colour, fluidity and femininity into these luxury brands and their familiar logos. The three shown here are my favourites, but there are more to see over on Behance.

This is what happened when Raf Simons decided he wanted to cover the interior of a Parisian mansion with 1 million flowers! This impressively extravagant feat was in aid of the Dior Haute Couture A/W 2012 show, and you can see a video of the set being built over at Dior’s official Youtube channel.


Ben Sandler‘s photographic series ‘Tomorrowland’ really reminds me of Gregory Crewdson’s seminal photography. Although the pictures in Sandler’s series are more colourful and vibrant, they still capture a kind of surreal sadness. Each character within the photograph appears to be morose, almost as though they are on the verge of tears or they are about to do something drastic. As Crewdson says of his own work, “My pictures are about a search for a moment – a perfect moment.”

Louis Vuitton & Yayoi Kusama

The LV store on 5th Avenue, NYC, now has a Kusama-style shop front to promote the collaborative range that Yayoi Kusama has designed for Louis Vuitton. Nice!