Tag Archives: print advertising

Interactive Magazine Ad For Motorola

ImageMotorola have run a print ad in the current issue of Wired with the ability to change colour. The reader is able to change the colour of the phone on the advert, with the intention being to highlight the colour customisation feature on the new Moto X smartphone. When I first read about the advert, which was created by Digitas, I wanted to buy a copy of the magazine when it came out so that I could try it out for myself. Unfortunately, only 150,000 Wired readers will get to see the advert, and these copies of the magazine are only being distributed in Chicago and New York. Rude. So, unless you’re one of the smug Chicagoans or New Yorkers who actually got their hands on a proper copy, you will have to watch the video below to see how it works.

Maybe it’s best that I didn’t get a copy of the magazine. I would have wanted to see how it was made, and I would have probably ended up ruining all the fun by doing this to it…Interactive Magazine Advert

Bookworms & Night Owls

Night Time Book Store AdvertCorre Cutia Bookstore Print AdThese illustrated print ads for Corre Cutia Bookstore in Brazil are wonderful. Created by Sao Paulo-based agency Lápisraro Comunicação, they effortlessly convey the feeling of not being able to put down a good book.

Back To Work!

After four days of glorious lie-ins over the Easter bank holiday, these ads for Pramila International Tea by Inter Publicity feel very appropriate…HELL tea advert OH NO tea advertPramila Tea International Shit

Maximum Security Condoms

Condom PrisonThis print advert for Prime condoms by TBWA Buenos Aires is really funny. Click to enlarge the image – it’s a jism prison!

The illustration on this ad is by Marcus Santos.

Now Wash Your Hands

Advertisers get a bad reputation for being scaremongers. Recently, Hilton Hotels even made up a ‘disease’ called Vacationitis in a bid to convince Brits to use more of their time off to go on holiday. However, the advertisements that play on paranoia the most are probably those that promote hygiene or cleaning products. Given that I am quite fussy about cleanliness myself, I really get the emphasis on hygiene with these items, but the demand to be germ-free and fresh can go way too far…
Protex Advert Baby Protex Advert Cupcake Protex Advert FaceThis campaign for Protex by Y&R South Africa show just how dirty common professions can be, and why antibacterial handwash is especially essential to certain people.

Hand Wash Advert Cat Croissant Handwash Advert Eat What You Touch Dog_Submit A3_CS3These print ads for Lifebuoy handwash use the strapline, ‘You eat what you touch’ and show some of the cutest pets melded with popular foods. The photographer behind these images – Jeremy Wong – is the same guy who did the brilliant 3M lint roller ads that I previously featured.

Pet Petter“Pets are wonderful. And filthy.” states the blurb on the box of Todd Lawson’s ‘PetPetter’ – a contraption that was put together solely so that hygiene-conscious people could have the option of never touching their pets again. Funnily enough, the only positive press reviews that this gizmo seems to have garnered is that ‘Woofs Weekly’ called it ‘unique’. Yep, I’m sure that Todd Lawson can rest easy knowing that he’s got that whole corner of the market totally NAILED. I don’t think he’s got anything to worry about in terms of competition…maybe that could be because this idea is really fucking stupid?! Seriously, I’d quite like to know what kind of nutjob owns a pet, when they clearly don’t even like them! I love my cat. I also like being clean. The solution is quite simple – I wash my cat with bleach every day.

Not really. Please don’t wash any cats with bleach; it’s highly likely that the cat in question will scratch your eyes out in protest…and you’ll totally deserve it.

Good Enough To Eat

Delectable pastel-coloured print ads for Eos lipbalm by Juniper Park.