I’m not much of a beer drinker, and I never have been. I have started working in a pub and they always have loads of different types of guest beers on that change every week. Recently, I’ve had the chance to try and get more acquainted with different beers (mainly because I hate it when a customer asks me to recommend something and I have to admit I’m not sure, or ask one of my co-workers for help). I’ve found quite a few that I like now, particularly Camden Hells Lager, Rocky Head Zen American Pale Ale and Redhook Longhammer IPA.
Enough about taste, though – I’m sure you know what beers you like. When it comes to marketing beer, it’s quite rare to see branding that is particularly cool or eye-catching, with a lot of brands – particularly mainstream breweries – plumping for classic designs, paired with adverts that are geared towards men. I do find it a little uninspiring that there isn’t a beer that has been successfully, but subtly, marketed towards women. Not because I feel incensed that women are being ignored, but just because it seems like a bit of a no-brainer to me – men already enjoy beer, why wouldn’t you want to increase your profits by selling your product to women as well? I suppose that most attempts have been pretty weak, with breweries attempting to repackage their beers as girly alternatives to sparkling wine, making them fruitier and sweeter. That’s why this project for a fictitious brand of beer, Bitches’ Brew, is pretty great. I love the modern gothic design and I’d probably try and like Bitches’ Brew even if it tasted awful! It reinforces beer as a choice of drink for a woman who is cool and maybe a little bit tough – after all, it is a drink for ‘bitches’.The design was done by Wedge & Lever, a California-based design studio. Unless they decide to actually start conjuring up this Bitches’ Brew, I suppose I’ll just stick to drinking spirits. However, if a brand were to take quite a dark, sophisticated approach to marketing beer to women, I reckon it could be hugely successful. Unfortunately, I have already found something called ‘Chick Beer’ which used Curlz MT as the font, with an emphasis on the lower calorie content of the product. Bitch, please…
Posted in Advertising, Brands, Business, Design, Lifestyle, Writing
Tagged 2013, alcohol, alcohol branding, ale, beer, beer branding, beer for women, Bitches' Brew, black and white packaging, brand story, branding, California, Camden Brewery, Camden Hells Lager, Chick Beer, cool, design, design studio, drink choices, feminism, fun, gothic beer, graphic design, lager, Leonie Cumiskey, liquor, low calorie beer, marketing, marketing to women, occult design, opinion, packaging design, patronising, porter, Redhook Longhammer, Salem brewery, spirits, stationery, typography, Wedge & Lever, Wiccan influence, witchcraft, witches, writer, writing
Smile Makers, the manufacturers of cutesy sex toys named after traditionally desirable male stereotypes (‘The Millionaire’, ‘The Fireman’, you get the idea…) have created this microsite which allows you to create a ‘fantasy man’ and put him in a ‘fantasy setting’ and then, um…email him to your friends? The whole exercise feels a little pointless, but I suppose it’s just a bit of promotional fun.I ended up half-heartedly making this, so I suppose it means that I’m subconsciously attracted to Patrick Bateman types, which is kind of soul crushing. Actually…doesn’t this guy remind you of Scott Disick? Oh dear.
I guess, it could be worse, when this is an option…Yep, that’s right, it’s the sweaty anorak-wearing weirdo who’s often in your local Spar. Except he’s now wearing animal print underpants and he’s ready for action on, presumably, an 8-year-old girl’s bed. What the fuck?
Posted in Advertising, Brands, Comedy, Design, PR, Technology, Writing
Tagged blog, blogging, creepy, dating, digital, Fantasy Man Generator, feminism, funny, gender stereotypes, gross, Harold Bishop, lame, Leonie Cumiskey, marketing to women, marketing tool, opinion, paedo, Patrick Bateman, patronising, personal, promotion, relationships, Scott Disick, sex, sex toys, sexuality, shallow, strange, tech, website, website design, weird, what the fuck, what women want, writing
When it comes to interior design, if you’re going to have something written on your wall, it should be succinct. For example, the people who went and got this manifesto inscribed on their wall could have saved a lot of time and money if they had just changed it to, “In this house…we are patronising bellends.”
Posted in Art, Comedy, Design, Lifestyle, Writing
Tagged advice, apartment, bitchy, cheesy, decor, decoration, design, Fuck Your Noguchi Coffee Table, funny, house, interior design, interiors, lame, Leonie Cumiskey, living room, manifesto, mantra, opinion, patronising, philosophy, room, slogan, wall art, walls, writer