Tag Archives: packaging design

Brewed In Hell

Bitches Brew Beer PackagingI’m not much of a beer drinker, and I never have been. I have started working in a pub and they always have loads of different types of guest beers on that change every week. Recently, I’ve had the chance to try and get more acquainted with different beers (mainly because I hate it when a customer asks me to recommend something and I have to admit I’m not sure, or ask one of my co-workers for help). I’ve found quite a few that I like now, particularly Camden Hells Lager, Rocky Head Zen American Pale Ale and Redhook Longhammer IPA.

Enough about taste, though – I’m sure you know what beers you like. When it comes to marketing beer, it’s quite rare to see branding that is particularly cool or eye-catching, with a lot of brands – particularly mainstream breweries – plumping for classic designs, paired with adverts that are geared towards men. I do find it a little uninspiring that there isn’t a beer that has been successfully, but subtly, marketed towards women. Not because I feel incensed that women are being ignored, but just because it seems like a bit of a no-brainer to me – men already enjoy beer, why wouldn’t you want to increase your profits by selling your product to women as well? I suppose that most attempts have been pretty weak, with breweries attempting to repackage their beers as girly alternatives to sparkling wine, making them fruitier and sweeter. That’s why this project for a fictitious brand of beer, Bitches’ Brew, is pretty great. I love the modern gothic design and I’d probably try and like Bitches’ Brew even if it tasted awful! It reinforces beer as a choice of drink for a woman who is cool and maybe a little bit tough – after all, it is a drink for ‘bitches’.Bitches Brew BeerBlack Cat Bottle TopBitches Brew BrandingThe design was done by Wedge & Lever, a California-based design studio. Unless they decide to actually start conjuring up this Bitches’ Brew, I suppose I’ll just stick to drinking spirits. However, if a brand were to take quite a dark, sophisticated approach to marketing beer to women, I reckon it could be hugely successful. Unfortunately, I have already found something called ‘Chick Beer’ which used Curlz MT as the font, with an emphasis on the lower calorie content of the product. Bitch, please…

Absolut Originality

ImageFollowing the hugely successful ABSOLUT Unique campaign, ABSOLUT vodka have once again rethought their bottle design so that 4 million limited edition bottles can be produced. While their previous production method seemed to embrace a chaotic ‘more is more’ ethos to bottle design, the new ABSOLUT bottles have a single streak of cobalt running through the glass, which is uncontrolled and therefore different each time. The manufacturing process is detailed in the ‘behind the scenes’ video below.

These new bottles, with clear glass and an abstract, minimalistic design also seem to reflect the recent rebrand of ABSOLUT’s range of flavoured vodkas, which was done by The Brand Union. Take a look at the transformation below, if you haven’t already seen the new designs.

ImagePrior to the rebrand, the bottles were made of frosted glass with subtle colour gradients or accents to represent each flavour.

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The new designs boast a striking motif on a clear glass bottle…ImageIt looks as though the design process for ABSOLUT Raspberri was a lot of fun!

Mmm, Mezcal!

Mezcal SietesMezcal has been fashionable for quite some time now, with London locations like Bodega Negra, Wahaca and Mezcal Cantina selling this smokey, curious South American since they first opened. I ordered a mezcal mule at Crazy Homies in Notting Hill, without knowing much about mezcal, but it was delicious. Its rise in popularity sounds almost similar to cider in the UK, which used to be a drink reserved for 15-year-old scallies and country bumpkins. Mexicans once considered mezcal to be a scummy kind of drink, too – strictly for country folk and the poor. In recent years, however, it has become one of the coolest and most popular alcoholic drinks in Mexico, with more than 150 different brands now on the market. The multitude of mezcal varieties mean that there are a lot of artisanal brands, each with its own packaging and identity. Here are some of my favourite designs…Mezcal BrujaBruja Mezcal
El Buho MezcalEl Buho Mezcal
Mezcal Emmascarado
Mezcal EmmascaradoLa Botica MezcalLa BoticaMezcal Mononegra by Sociedad 6Mezcal Manonegra

Watercolour Groceries

Heinz Ketchup watercolourTomatoes watercolourCarrots watercolourLee & Perrins watercolourMarmite watercolourColmans Mustard watercolourLyles Golden Syrup watercolouruntitledBombay Sapphire watercolourThese watercolour portrayals of iconic branded goods and supermarket staples are by Georgina Luck, an illustrator who lives in Brighton. I’m obviously not the only one who loves her style, judging from her impressive list of clients – Marks & Spencer, Tesco, Saatchi & Saatchi and The New York Times Magazine, to name a few. Some people really do have all the luck!

2012 Highlights

It’s been a pretty big year for Shameless Self-Promotion. I guess you could say that this blog has now served its purpose, because I finally landed myself a paid job in advertising, which I really enjoy! However, I still really like blogging, so I’m not going to stop. Here are the posts that got the most hits this year – and from what I can tell, it would seem that people on the internet are still totally enamoured with cute stuff…

ABSOLUT UniqueAbsolut Unique bottlesThese psychedelic one-of-a-kind bottles by Absolut proved to be a hot topic. Definitely a successful idea from Absolut, which surely generated a lot of hype and a lot of sales.

Cute Advert AlertZingy EDFWhen EDF rolled out the first TV ad starring Zingy, everyone started going batshit crazy, wondering where they could buy some Zingy merchandise. Unfortunately, EDF didn’t bother manufacturing any Zingy toys, which is odd because there was so much demand for it. I’m fairly certain that if they had made some Zingy plush toys that were given to new EDF customers, a lot of people probably would have switched their energy provider. It sounds like a patronising move, but let’s face it, people want this shit.

And Dior Created WomanThe new Dior advert, starring the delightfully Bardot-esque Daphne Groeneveld had fashion fans asking, “Who’s that girl?!”

Tres Bien, Ray-Ban!Ray Ban Never Hide 1965Ray-Ban’s rebellious print ads got the kind of attention that they deserved.

Choupette Lagerfeld in V MagazineChoupette + KarlIt seems apt in the absurd, beautiful world of fashion that one of the newest icons is a cat – namely, Karl Lagerfeld’s feline friend, Choupette. Her shoot in V Magazine with Laetitia Casta caused a fair amount of interest because, on the internet, cute cats pretty much rule supreme.

Kim Kardashian obviously cottoned onto this, briefly becoming the owner of Mercy – a teacup Persian kitten. Sadly, Mercy is no longer around because Kim Kardashian is totally self-obsessed and has no soul she contracted a virus and died…poor little thing. But then, having said that, you know that she really has gone on to ‘a better place’.

Snapple Rebrand Concept

This rebranding concept for Snapple is really effective, and puts the brand’s current packaging and identity to shame. I’ve never actually tried Snapple before, because it looks as though it would taste cheap and sugary, and I’ve always found the words ‘juice drink’ quite offputting. If I’m looking for a cold drink, I usually select something deliciously unhealthy (oh hey there, sugary carbonated can of Coke!) or something purer – like water, juice or Purdey’s.
Unknown to me until I did some research into Snapple’s marketing, the drink is supposed to appeal to the same sort of people who would buy Vitamin Water or Purdey’s – i.e. health-conscious people looking for a tasty alternative to water. In this respect, Mai K. Nguyen‘s new design is particularly effective. The new Snapple identity is really cute and wholesome, and it looks as though this drink belongs in the same league as a brand like Belvoir or Bottlegreen. I could totally imagine neurotic yummy mummies buying Snapple for their children if it had this new design!

ABSOLUT Unique

ABSOLUT is a brand that have firmly established themselves as creative participants and supporters of the arts. Frequently aligning themselves with cool institutions such as Dazed & Confused magazine and The Saatchi Gallery, the company have now gone one step further by creating 4 million limited edition bottles. You’re probably wondering what’s so special about an alcohol brand putting out a limited edition bottle. Well, here’s the thing – each one of the 4 million bottles is a true limited edition, and no two are the same! In order for this momentous project to be realised, the whole design process had to be rethought. Watch the video below to see how ABSOLUT have managed to pull off this hugely ambitious initiative.