I really enjoyed this new TV spot for Schwartz, which is so visually pleasing and satisfying to watch. It’s also reminiscent of Sony’s recent 4KTV commercial, or the Canon Pixma ad by Dentsu, but I think that Grey – the agency behind this advert – have made the concept work for Schwartz and injected just the right amount of originality into it. The naturally vibrant colours look gorgeous together, and I like the way that they have decided to mix futuristic robo-appliances with those rustic spice sacks.
Posted in Advertising, Brands, Design, Film, Lifestyle, Writing
Tagged 2014, above the line, advertising, advertising agency, ATL, beautiful adverts, blogging, Canon Pixma, classical music, coloured smoke bombs, cool, creative, creative advertising, creative agency, creative ideas, creativity, Dentsu London, explosion, FMCGs, food, Grey, Grey London, herbs, Holi Festival, Leonie Cumiskey, McCann, media, moving colours, moving image, opinion, paint, powder, Schwartz, Schwartz Flavour Shots, senses, slow motion, smoke, spices, synaesthesia, The Sound of Taste, TV advert, UK, Unleash Flavour, vibrant colours, video, writing, Youtube
Posted in Art, Culture, Photography, Technology, Writing
Tagged abstract, additive colour separation, analogue format camera, animation, art, arts, blogging, cool, creative, creativity, digital, film, Flickr, fun, Jessica Eaton, Kim Pimmel, LEDs, Leonie Cumiskey, Light Drive, light studies, long exposure light photographs, media, Montreal, moving image, multiple exposures, neon lights, photographer, photography, Photoshop, psychedelic, stop motion sequence, UI designer, video, Vimeo, writer, writing
Posted in Advertising, Art, Beauty, Brands, Culture, Design, Fashion, Film, Photography, PR, Technology, Writing
Tagged advertising, Agent Provocateur, archive, beauty, celebrities, clothing, compendium, couture, creative advertising, designer, digital, director, escapism, fashion, fashion campaign, fashion shoot, Leonie Cumiskey, lingerie, Louis Vuitton, luxury, magazine, makeup, media, moving image, online, photography, resources, style, styling, video, web design, website, writer, writing
Woah. So following the smokingly chic and understated video for ‘1991‘, Azealia Banks’ new video for ‘Atlantis’ is the embodiment of ‘fashionably ugly‘ graphic design.The aesthetic is all so self-consciously low-tech and nineties, that I almost expected for some Clipart to make an appearance.
Seriously, there’s even a bit where Brush Script lettering is used to spell out some lyrics. I’m not sure I’m into it – I’m too much of a font snob!
It could have been much worse, though. It could have been Comic Sans. I don’t think we’re at the stage where it’s considered ‘funny’ or ‘ironic’ to use Comic Sans, but I’m telling you…that day will inevitably come, and no doubt the Four Horsemen of the Apocalypse will show up soon after.
Posted in Design, Fashion, Music, Photography, Writing
Tagged 2012, aesthetic, Azealia Banks, Brush Script, colour, computers, Creative Review, female singer, font, glitch art, graphic design, hip hop, holographic, lo-fi, Microsoft screensaver, moving image, music video, new music, nineties, Pretty Ugly, psychedelia, rap, rave culture, references, tech, trends, typography, visuals, Youtube
‘Gloam’ is a beautiful new short film made by We Are The Forest (comprised of David Elwell & Gareth Hughes). It portrays the journey of a solitary creature making his way through the forest, and is both mysterious and melancholy. Even though the protagonist strikes me as somewhat creepy and bizarre, its character seems gentle and intriguing enough that you have a kind of empathy for him – it’s never revealed what’s in the forest, but I found myself hoping that this strange beast wouldn’t come to any harm. The moving soundtrack seems to evoke a kind of loneliness, and it’s like the creature is searching for something meaningful.
Posted in Art, Design, Film, Writing
Tagged animation, beast, beautiful, bizarre, character, creature, dark, David Elwell, director, film, forest, Gareth Hughes, Gloam, Ian Wharton, light, lonely, melancholy, moving image, mysterious, myths, production, SAD, short film, video, Vimeo, We Are The Forest