I’m not much of a beer drinker, and I never have been. I have started working in a pub and they always have loads of different types of guest beers on that change every week. Recently, I’ve had the chance to try and get more acquainted with different beers (mainly because I hate it when a customer asks me to recommend something and I have to admit I’m not sure, or ask one of my co-workers for help). I’ve found quite a few that I like now, particularly Camden Hells Lager, Rocky Head Zen American Pale Ale and Redhook Longhammer IPA.
Enough about taste, though – I’m sure you know what beers you like. When it comes to marketing beer, it’s quite rare to see branding that is particularly cool or eye-catching, with a lot of brands – particularly mainstream breweries – plumping for classic designs, paired with adverts that are geared towards men. I do find it a little uninspiring that there isn’t a beer that has been successfully, but subtly, marketed towards women. Not because I feel incensed that women are being ignored, but just because it seems like a bit of a no-brainer to me – men already enjoy beer, why wouldn’t you want to increase your profits by selling your product to women as well? I suppose that most attempts have been pretty weak, with breweries attempting to repackage their beers as girly alternatives to sparkling wine, making them fruitier and sweeter. That’s why this project for a fictitious brand of beer, Bitches’ Brew, is pretty great. I love the modern gothic design and I’d probably try and like Bitches’ Brew even if it tasted awful! It reinforces beer as a choice of drink for a woman who is cool and maybe a little bit tough – after all, it is a drink for ‘bitches’.The design was done by Wedge & Lever, a California-based design studio. Unless they decide to actually start conjuring up this Bitches’ Brew, I suppose I’ll just stick to drinking spirits. However, if a brand were to take quite a dark, sophisticated approach to marketing beer to women, I reckon it could be hugely successful. Unfortunately, I have already found something called ‘Chick Beer’ which used Curlz MT as the font, with an emphasis on the lower calorie content of the product. Bitch, please…
Posted in Advertising, Brands, Business, Design, Lifestyle, Writing
Tagged 2013, alcohol, alcohol branding, ale, beer, beer branding, beer for women, Bitches' Brew, black and white packaging, brand story, branding, California, Camden Brewery, Camden Hells Lager, Chick Beer, cool, design, design studio, drink choices, feminism, fun, gothic beer, graphic design, lager, Leonie Cumiskey, liquor, low calorie beer, marketing, marketing to women, occult design, opinion, packaging design, patronising, porter, Redhook Longhammer, Salem brewery, spirits, stationery, typography, Wedge & Lever, Wiccan influence, witchcraft, witches, writer, writing
Posted in Advertising, Art, Beauty, Brands, Design, Fashion, PR
Tagged 2013, advertising, art, art direction, beauty brand, blogging, brand, branding, Charlotte Tilbury makeup, Charlotte Tilbury pop up, Christian Louboutin, cool, creative, creativity, cute, design, diesel, Diesel Loverdose, digital, display design, fashion, Gemma Ruse, graphic design, Leonie Cumiskey, London, marketing, Paris, promotion, retail, retail design, retail window, Selfridges, Selfridges makeup, Selfridges window display, set design, shoe brand, shoes, StudioXAG, Topman, Topshop, visual merchandising, window design, window display, writing, Xavier Sheriff
Having recently finished a role working in property marketing, I’ve got a newly-ignited curiosity about the city I live in, and cities in general. I’ve seen some amazing cityscapes on my travels around the, umm…Internet, so here they are! Photographer Ben Thomas uses tilt shift in his photographs to make the urban sprawl of London, New York and San Francisco look like mere children’s toys.
Patrick Vale is an architectural illustrator whose washes of colour are beautifully defined by thick black outlines. I love his combination of stylised panache and intricate detail.
Abigail Daker keeps thing simple with her monochrome line drawings of London, which are amazingly precise. She also specialises in hand-drawn maps, which she has produced for the likes of Winkworth estate agents and Viking River Cruises.
Laura Oldfield Ford‘s neon-smeared sketches aren’t so all-embracing of the city’s built environment. Her subject matter is mainly the urban squalor of council estates, or the dystopian rundown areas under threat from regeneration and new developments – which she has branded ‘yuppiedrones’.
In contrast to Oldfield Ford’s stance, Mark Lascelles Thornton‘s ‘Happiness Machines’ series focuses on the hyper futuristic London landscape that dominates The City, with more and more Manhattan-like corporate skyscrapers springing up in the financial district each year. I really like the flashes of colour in his tight pen drawings, and think that skyscrapers possess a kind of terrifying beauty.
Posted in Art, Culture, Design, Lifestyle, Photography, Writing
Tagged 2013, Abigail Daker, architectural illustration, architecture, art, arts, Ben Thomas, Ben Thomas photographer, blogging, building, cityscapes, council estate, developments, gentrification, illustration, ink, inner city, Laura Oldfield Ford, Leonie Cumiskey, line drawing, London, Manhattan, Mark Lascelles Thornton, marketing, miniature cities, New York, Patrick Vale, photography, property, property marketing, San Francisco, skyscrapers, tilt shift, tilt shift photography, urban sprawl, work, writing, yuppiedrones
Creative agency LOVE has worked with department store Selfridges on a window installation in the flagship Oxford Street store. The window display brings the Johnnie Walker ‘Where Flavour is King’ campaign to life and was created by set production company, Millington Associates. As much as I want to see it, Oxford Street during December is very much on my ‘avoid at all costs’ list. However, if you do end up squashed in the Christmas season rush, you should go check it out.
Or you could just watch the video below…
Posted in Advertising, Art, Brands, Design, PR, Writing
Tagged 2012, advertising, central London, christmas season, Christmas shopping, creative agency, crowded, December, department store, food and drink, high street, installation, Johnnie Walker, London, LOVE creative agency, marketing, Millington Associates, Oxford Street, retail, Selfridges, set design, shopping, video, Vimeo, visual merchandising, whiskey, window display