Tag Archives: marketing

Brewed In Hell

Bitches Brew Beer PackagingI’m not much of a beer drinker, and I never have been. I have started working in a pub and they always have loads of different types of guest beers on that change every week. Recently, I’ve had the chance to try and get more acquainted with different beers (mainly because I hate it when a customer asks me to recommend something and I have to admit I’m not sure, or ask one of my co-workers for help). I’ve found quite a few that I like now, particularly Camden Hells Lager, Rocky Head Zen American Pale Ale and Redhook Longhammer IPA.

Enough about taste, though – I’m sure you know what beers you like. When it comes to marketing beer, it’s quite rare to see branding that is particularly cool or eye-catching, with a lot of brands – particularly mainstream breweries – plumping for classic designs, paired with adverts that are geared towards men. I do find it a little uninspiring that there isn’t a beer that has been successfully, but subtly, marketed towards women. Not because I feel incensed that women are being ignored, but just because it seems like a bit of a no-brainer to me – men already enjoy beer, why wouldn’t you want to increase your profits by selling your product to women as well? I suppose that most attempts have been pretty weak, with breweries attempting to repackage their beers as girly alternatives to sparkling wine, making them fruitier and sweeter. That’s why this project for a fictitious brand of beer, Bitches’ Brew, is pretty great. I love the modern gothic design and I’d probably try and like Bitches’ Brew even if it tasted awful! It reinforces beer as a choice of drink for a woman who is cool and maybe a little bit tough – after all, it is a drink for ‘bitches’.Bitches Brew BeerBlack Cat Bottle TopBitches Brew BrandingThe design was done by Wedge & Lever, a California-based design studio. Unless they decide to actually start conjuring up this Bitches’ Brew, I suppose I’ll just stick to drinking spirits. However, if a brand were to take quite a dark, sophisticated approach to marketing beer to women, I reckon it could be hugely successful. Unfortunately, I have already found something called ‘Chick Beer’ which used Curlz MT as the font, with an emphasis on the lower calorie content of the product. Bitch, please…

Neon Dreams

Mount St Window/Louboutin/London/Jan 2011Set up in 2009 by Xavier Sheriff & Gemma Ruse, StudioXAG is a creative studio specialising in art direction & display design for retail. Some notable examples of their work includes the Louboutin red sole Christmas tree, and a Diesel U:Music installation, which saw a whole branch of Diesel transformed to look like a huge boombox! No matter what the season or occasion, this duo always seem to be able to work in a splash of bright fluoro colours or neon lights. I’ve picked out some of my favourite projects below…OLYMPUS DIGITAL CAMERAChristian Louboutin window, ParisFluorescent TopshopTopman Studio XAGTopshop / TopmanDiesel Loverdose Studio XAGDiesel LoverdoseCharlotte Tilbury Studio XAGCharlotte Tilbury pop up at Selfridges, London.

Bright Lights, Big City

Having recently finished a role working in property marketing, I’ve got a newly-ignited curiosity about the city I live in, and cities in general. I’ve seen some amazing cityscapes on my travels around the, umm…Internet, so here they are! Ben Thomas LondonTilt Shift New York Ben ThomasBen Thomas San FranciscoPhotographer Ben Thomas uses tilt shift in his photographs to make the urban sprawl of London, New York and San Francisco look like mere children’s toys.

Patrick Vale NYC DrawingsThe Shard Patrick ValePatrick Vale is an architectural illustrator whose washes of colour are beautifully defined by thick black outlines. I love his combination of stylised panache and intricate detail.

East London Abigail Daker St Pauls Cathedral Abigail DakerTrafalgar Square Abigail DakerAbigail Daker keeps thing simple with her monochrome line drawings of London, which are amazingly precise. She also specialises in hand-drawn maps, which she has produced for the likes of Winkworth estate agents and Viking River Cruises.

Laura Oldfield Ford Brutalist estateWapping Laura Oldfield FordLaura Oldfield Ford‘s neon-smeared sketches aren’t so all-embracing of the city’s built environment. Her subject matter is mainly the urban squalor of council estates, or the dystopian rundown areas under threat from regeneration and new developments – which she has branded ‘yuppiedrones’.

Mak Lascelles Thornton Happiness Machine London Mak Lascelles Thornton Happiness MachineIn contrast to Oldfield Ford’s stance, Mark Lascelles Thornton‘s ‘Happiness Machines’ series focuses on the hyper futuristic London landscape that dominates The City, with more and more Manhattan-like corporate skyscrapers springing up in the financial district each year. I really like the flashes of colour in his tight pen drawings, and think that skyscrapers possess a kind of terrifying beauty.

Digital & Media Predictions 2013

Research agency, Millward Brown, have released their end of year report on digital and media predictions for the coming year. It’s quite a lengthy read, but I have selected the key learnings from the report to make for some lighter reading.

2013 Digital TrendsSee my summary here, on the Absorb Digital blog.
Read or download the full report here – Digital & Media Predictions 2013.

Guardian Jobs

Weird Guardian Jobs advertNice one, Guardian Jobs. This is exactly what I want from a potential job – hatred from my friends. I was actually considering a career as an estate agent or a traffic warden, but this one is so much more ‘me’!

Selfridges Johnnie Walker Window

Creative agency LOVE has worked with department store Selfridges on a window installation in the flagship Oxford Street store. The window display brings the Johnnie Walker ‘Where Flavour is King’ campaign to life and was created by set production company, Millington Associates. As much as I want to see it, Oxford Street during December is very much on my ‘avoid at all costs’ list. However, if you do end up squashed in the Christmas season rush, you should go check it out.

Or you could just watch the video below…

Oops!

While some social media gaffes are pretty serious, this weekend English Heritage proved that sometimes mistakes are easily forgivable, especially when you ‘fess up in such a cute way. Below, you can see their first Facebook post alerting fans to the supposed lie-in they could look forward to on Sunday…swiftly followed by a new post admitting their mistake. Cleverly, they used a photograph of Stonehenge on their second post, so although it served as an apology, the post also promotes a different English Heritage destination. Very nicely done indeed!