I really enjoyed this new TV spot for Schwartz, which is so visually pleasing and satisfying to watch. It’s also reminiscent of Sony’s recent 4KTV commercial, or the Canon Pixma ad by Dentsu, but I think that Grey – the agency behind this advert – have made the concept work for Schwartz and injected just the right amount of originality into it. The naturally vibrant colours look gorgeous together, and I like the way that they have decided to mix futuristic robo-appliances with those rustic spice sacks.
Posted in Advertising, Brands, Design, Film, Lifestyle, Writing
Tagged 2014, above the line, advertising, advertising agency, ATL, beautiful adverts, blogging, Canon Pixma, classical music, coloured smoke bombs, cool, creative, creative advertising, creative agency, creative ideas, creativity, Dentsu London, explosion, FMCGs, food, Grey, Grey London, herbs, Holi Festival, Leonie Cumiskey, McCann, media, moving colours, moving image, opinion, paint, powder, Schwartz, Schwartz Flavour Shots, senses, slow motion, smoke, spices, synaesthesia, The Sound of Taste, TV advert, UK, Unleash Flavour, vibrant colours, video, writing, Youtube
“Women of the future will make the Moon a cleaner place to live.”
Damn straight we will! Radical sixties feminism, yeah! Future women – fellow pioneers of space travel, improving another planet through green energy and innovation. Exciting!
Hang on a second. I just re-read it. You mean that women are just expected to clean stuff on the Moon, like we’re expected to on Earth? Oh, shit…
Posted in Advertising, Brands, Comedy, Culture, Lifestyle, Politics, Technology, Writing
Tagged 1968, advertising, aliens, blogging, cleaning products, comedy, feminism, FMCGs, funny, futuristic, futuristic prejudice, housewife, housework, Leonie Cumiskey, Lestoil, retro, sci-fi, science, sexism, space age, space exploration, space travel, technology, vintage advertising
‘Great music can put the fun into vacuuming,’ claim Coca-Cola on their Work It Out microsite, ‘Crank up a fast-paced tune and burn some calories while you clean!’ they enthuse.
I really love Coca-Cola, but this site is ridiculously patronising and this is the stupidest fucking workout advice I’ve ever heard. I don’t think I’ve ever listened to a decent ‘fast-paced tune’ and thought to myself, “You know what would make this track even better? The sound of a roaring hoover!”
Posted in Advertising, Brands, Comedy, Design, Lifestyle, Technology, Writing
Tagged advertising, bad advice, blog, blogger, blogging, Coca-Cola, comedy, digital marketing, drink, exercise, fitness, FMCGs, food and drink, funny, health, healthy living, housework, interactive, internet, lame, Leonie Cumiskey, lifestyle, online, promotion, stupid, website, workout, writing
This print ad from Lynx is hilariously bold, and an impressively rapid response to the stories surrounding Prince Harry’s recent Vegas shenanigans. The advert was created by Bartle Bogle Hegarty, and has appeared in The Sun, which was the first newspaper to publish the pictures of Harry.
I can’t help but wonder if the brand managers for WKD are kicking themselves that Lynx have pipped them to the post on this one? I’m sure that they could have produced a similarly great advert for their product…
Posted in Advertising, Brands, Comedy, Writing
Tagged advertising, Bartle Bogle Hegarty, BBH, brand, brand management, branding, comedy, cosmetics, current affairs, deodorant, FMCGs, Las Vegas, Lynx, men's products, news, News International, Prince Harry, print, print ad, The Lynx Effect, The Sun, toiletries, WKD