Motorola have run a print ad in the current issue of Wired with the ability to change colour. The reader is able to change the colour of the phone on the advert, with the intention being to highlight the colour customisation feature on the new Moto X smartphone. When I first read about the advert, which was created by Digitas, I wanted to buy a copy of the magazine when it came out so that I could try it out for myself. Unfortunately, only 150,000 Wired readers will get to see the advert, and these copies of the magazine are only being distributed in Chicago and New York. Rude. So, unless you’re one of the smug Chicagoans or New Yorkers who actually got their hands on a proper copy, you will have to watch the video below to see how it works.
Maybe it’s best that I didn’t get a copy of the magazine. I would have wanted to see how it was made, and I would have probably ended up ruining all the fun by doing this to it…
Posted in Advertising, Brands, Design, PR, Technology, Writing
Tagged 2013, advertising, blogging, Chicago, colour changing advert, cool, design, digital, Digitas, Digitas agency, DigitasLBi, interactive advert, Leonie Cumiskey, magazine, magazine advert, media, mobile phones, Moto X, Motorola, New York, PR, print advertising, Publicis Group, publishing, tech, technology, USA, video, Wired, Wired magazine, writer, writing, Youtube
This breathtaking animated short by Mikey Please tells the story of a scientist who is obsessed with time. While the pared down minimalistic style might look as though it is made using CGI, the amazing truth is that the whole thing has been produced through foam models and stop motion, with shadows and highlights being employed to create the illusion of movement. At 8 minutes long, I can’t even fathom how much time and effort this film took to make, but it deservedly picked up awards from BAFTA, AFI, South by Southwest, the British Animation Awards, Chicago International Film Festival and LA Film Festival…and that’s not even the half of it!
Posted in Art, Culture, Design, Film, Technology, Writing
Tagged 2011, 2012, AFI, amazing, animation, animator, BAFTA, beetle, biology, Chicago, child, childhood, creative, creativity, film, film festival, ideas, insects, Leonie Cumiskey, life, lifetime, London, Los Angeles, Mikey Please, opinion, perception, perspective, production, research, science, scientist, short film, stop motion, The Eagleman Stag, time, Vimeo, wow, writing