Tag Archives: California

Brewed In Hell

Bitches Brew Beer PackagingI’m not much of a beer drinker, and I never have been. I have started working in a pub and they always have loads of different types of guest beers on that change every week. Recently, I’ve had the chance to try and get more acquainted with different beers (mainly because I hate it when a customer asks me to recommend something and I have to admit I’m not sure, or ask one of my co-workers for help). I’ve found quite a few that I like now, particularly Camden Hells Lager, Rocky Head Zen American Pale Ale and Redhook Longhammer IPA.

Enough about taste, though – I’m sure you know what beers you like. When it comes to marketing beer, it’s quite rare to see branding that is particularly cool or eye-catching, with a lot of brands – particularly mainstream breweries – plumping for classic designs, paired with adverts that are geared towards men. I do find it a little uninspiring that there isn’t a beer that has been successfully, but subtly, marketed towards women. Not because I feel incensed that women are being ignored, but just because it seems like a bit of a no-brainer to me – men already enjoy beer, why wouldn’t you want to increase your profits by selling your product to women as well? I suppose that most attempts have been pretty weak, with breweries attempting to repackage their beers as girly alternatives to sparkling wine, making them fruitier and sweeter. That’s why this project for a fictitious brand of beer, Bitches’ Brew, is pretty great. I love the modern gothic design and I’d probably try and like Bitches’ Brew even if it tasted awful! It reinforces beer as a choice of drink for a woman who is cool and maybe a little bit tough – after all, it is a drink for ‘bitches’.Bitches Brew BeerBlack Cat Bottle TopBitches Brew BrandingThe design was done by Wedge & Lever, a California-based design studio. Unless they decide to actually start conjuring up this Bitches’ Brew, I suppose I’ll just stick to drinking spirits. However, if a brand were to take quite a dark, sophisticated approach to marketing beer to women, I reckon it could be hugely successful. Unfortunately, I have already found something called ‘Chick Beer’ which used Curlz MT as the font, with an emphasis on the lower calorie content of the product. Bitch, please…

California Fishing Groups Sue to Stop Sea Otters

Wow. I guess Americans really will try to sue anything.

Luckily, this sea otter doesn’t seem too cut up about it.ImageHe’s like: “Look at all the fucks I give…NONE!”

Whereas this one…OTTSEA_26633_MasterThis one’s thinking: “FUCK MY LIFE! FUCK MY FUCKING LIFE!”

And this histrionic little dickhead just enjoys a drama.Dramatic Sea OtterAny old drama.

Sneaky Sea OtterBut this pompous sea otter knows his rights. He understands legal strategy better than me. He’s also got a whole load of family money to support him…and a healthy property portfolio to fall back on in case he has to relocate. Smug bastard.

PEACE – California Daze

The brilliant PEACE have added a new track to SoundCloud, which you can listen to here. Even better, if you hand over your email address, then you’ll get an mp3 of the track for free! Digital marketing at its best.

The Canyons

The first trailer for The Canyons is incredibly disappointing. Written by Bret Easton Ellis, the film sees Lindsay Lohan return to the silver screen and, according to IMDb, it’s a Thriller.

Not that you’d know that from this underwhelming trailer though – the only thing you’d get from this is that it’s set in L.A. This glossy video montage reminds me of a mixture of Gossip Girl and Made In Chelsea, if either of those shows were set in Los Angeles. Considering the song that’s been used is a mellow, self-indulgent number by Dum Dum Girls, it feels as though you’re definitely anticipating for the film to cut to Serena Van Der Woodsen checking her phone, or Millie Mackintosh tearfully packing her bags…you know, it just looks like some scripted reality/aspirational TV drama “filler” shots. While the shots themselves are beautiful, there’s just no action in this trailer at all. The aim may have been to make it appear enigmatic and mysterious, but the final outcome is that it looks as though nothing really happens in The Canyons, or that the trailer has been badly made. I want to like this film, so I hope it’s the latter and this teaser is just a bad attempt at, well…teasing.