Tag Archives: ATL

Schwartz: The Sound of Taste

New Schwartz Advert 2014I really enjoyed this new TV spot for Schwartz, which is so visually pleasing and satisfying to watch. It’s also reminiscent of Sony’s recent 4KTV commercial, or the Canon Pixma ad by Dentsu, but I think that Grey – the agency behind this advert – have made the concept work for Schwartz and injected just the right amount of originality into it. The naturally vibrant colours look gorgeous together, and I like the way that they have decided to mix futuristic robo-appliances with those rustic spice sacks.

A body without a soul is just a lifeless inanimate frame

Jaron Albertin Sony 4K TV AdJaron Albertin is a genius. You’ve probably seen the Sony advert that he directed to promote Sony’s new 4K TV, but I’m totally in love with the car advert that he did for Chrysler’s Viper SRT.Viper TV AdJaron Albertin ViperMain Street AmericaDiner CheerleadersJaron Albertin Body & SoulViper Body & SoulIt’s like a pastiche of the most iconic and beautiful films featuring twentieth century America. The advert is called “Body & Soul” and is widely available to watch online, but I’d recommend you watch the one here, because this edit has the music that I feel really completes it. The first time I watched it, it was one of those adverts that I kept on wanting to watch again and again. It’s got such a gorgeous cinematic quality to it. The accompanying symphony is called “River” and is by Alexander Desplat.*

*Just wanted to add that I’m not so pretentious that I’d act as though I knew that all along – I used Shazam on the video because I liked the music so much. Okay, glad we got that sorted…

John Lewis: The Bear & The Hare

Angry BearThis grizzly bear is doing a pretty good job of aping my reaction to Christmas.

Everyone is going mental for the ‘touching’ John Lewis advert again, which is a blatant Animals of Farthing Hood rip off soundtracked by something no one needed to hear: Lily Allen covering Keane. It’s good, but obviously it doesn’t even come close to melting my ice cold heart or eliciting any kind of Christmas cheer from me. However, this touching tale of cartoon animals does carry an important lesson: if your BFF happens to be an apex predator, you might want to round up a few unwitting friends morsels in the hope that your carnivorous frienemy eats them first. Look how happy the bear is when he sees the meat feast he has woken up to…John Lewis Hare and BearAnyway, enough of my cynicism, here’s the actual advert, which was made by Adam & Eve/DDB and produced by Blinkink and Hornet. The animation really is lovely – and is the result of a lot of hard work – but I’d recommend muting it and playing something more appealing over the top.

They Sent Their Briefs Back

TBWA South AfricaWhat’s the best way to piss a client off?

Perhaps you could ignore the brief they sent you? You might just decide that the agency knows best and go against their wishes completely? But how about going one step further. You could tear up the brief completely, make a bit of poncy origami with it…and then use extra resources to make your own self-promotional video, documenting the whole ‘fuck you’ process!

This is exactly what TBWA South Africa did. Although, I suppose they did have a valid point to make…

I’m guessing that while they were making this video, their ATL department probably were taking care of those original briefs, though. A nice idea if you have the resources, but probably not a possibility for most small agencies.