I really enjoyed this new TV spot for Schwartz, which is so visually pleasing and satisfying to watch. It’s also reminiscent of Sony’s recent 4KTV commercial, or the Canon Pixma ad by Dentsu, but I think that Grey – the agency behind this advert – have made the concept work for Schwartz and injected just the right amount of originality into it. The naturally vibrant colours look gorgeous together, and I like the way that they have decided to mix futuristic robo-appliances with those rustic spice sacks.
Posted in Advertising, Brands, Design, Film, Lifestyle, Writing
Tagged 2014, above the line, advertising, advertising agency, ATL, beautiful adverts, blogging, Canon Pixma, classical music, coloured smoke bombs, cool, creative, creative advertising, creative agency, creative ideas, creativity, Dentsu London, explosion, FMCGs, food, Grey, Grey London, herbs, Holi Festival, Leonie Cumiskey, McCann, media, moving colours, moving image, opinion, paint, powder, Schwartz, Schwartz Flavour Shots, senses, slow motion, smoke, spices, synaesthesia, The Sound of Taste, TV advert, UK, Unleash Flavour, vibrant colours, video, writing, Youtube
This grizzly bear is doing a pretty good job of aping my reaction to Christmas.
Everyone is going mental for the ‘touching’ John Lewis advert again, which is a blatant Animals of Farthing Hood rip off soundtracked by something no one needed to hear: Lily Allen covering Keane. It’s good, but obviously it doesn’t even come close to melting my ice cold heart or eliciting any kind of Christmas cheer from me. However, this touching tale of cartoon animals does carry an important lesson: if your BFF happens to be an apex predator, you might want to round up a few unwitting
friends morsels in the hope that your carnivorous frienemy eats them first. Look how happy the bear is when he sees the meat feast he has woken up to…Anyway, enough of my cynicism, here’s the actual advert, which was made by Adam & Eve/DDB and produced by Blinkink and Hornet. The animation really is lovely – and is the result of a lot of hard work – but I’d recommend muting it and playing something more appealing over the top.
Posted in Advertising, Brands, Comedy, Culture, Design, Events, Lifestyle, Writing
Tagged 2013, Adam & Eve, advertising, advertising agency, animation, ATL, bah humbug, bear, Blink Ink, Blinkink, blogging, brand, cartoon, childhood, children, Christmas, Christmas advert, Christmas schmaltz, comedy, cute, cynical, DDB, entertainment, forest, funny, hare, Hornet, humour, John Lewis, John Lewis tv ad, Keane, Leonie Cumiskey, Lily Allen, media, nostalgia, opinion, production, The Animals of Farthing Wood, TV advert, video, writer, writing, Youtube
Style or substance? Audi and BBH believe you can have both in their new TV ad…
Unless you’re a woman! Hahaha, let’s all sneer at the silly vain tart who’s fallen down in the rain! She can’t have style and substance – she chose style, the moron.
Posted in Advertising, Brands, Comedy, Culture, Design, Fashion, Film, Politics, Technology, Writing
Tagged 2013, advertising agency, Audi, automobile, automotive, bad adverts, BBH, blogging, car advert, cars, derogatory, feminism, Leonie Cumiskey, mean, misogyny, missing the point, negative portrayal of women, opinion, sneering, style, substance, TV, TV ad, TV advertising, TV spot, UK, women
Posted in Advertising, Brands, Business, Comedy, Design, Photography
Tagged 2012, advert, advertising agency, black and white, breasts, centrefold, gentleman, glamour, glamour model, Hugh Hefner, issues, Jesse-Leigh Elford, journalism, lad's mags, legs, Leonie Cumiskey, lingerie, magazine, man, media, media brand, model, monochrome, naked, nudity, opinion, photographer, photography, Playboy, pornography, print ad, print media, publishing, reportage, underwear, woman, women, world news, Y&R
Mother London‘s new advert for IKEA is titled ‘Bright Shiny Colours’ and, as you might expect from the title, it draws inspiration from a veritable smörgåsbord of fun pop culture influences – from Flashdance to Sesame Street and from Mary Poppins to Alice In Wonderland. The advert is soundtracked by 99 Trees covering a Shirelles song, and sees a woman dancing around her initially blank minimalist apartment, until it is gradually filled with colour and light. Sadly for us mere mortals, we can’t redecorate simply by jumping into our dishwashers and dancing out of cupboards, but it’s a nice video all the same!
The spot was produced by Blink Ink and directed by David Wilson.
Posted in Advertising, Art, Brands, Design, Lifestyle, Music, PR, Writing
Tagged 2012, 99 Trees, advertising, advertising agency, Blink Ink, bright colours, Bright Shiny Colours, cartoon, colourful, creative, creativity, David Wilson, decor, director, fun, furniture, ideas, IKEA, influences, inspiration, interior design, interiors, Leonie Cumiskey, media, Mother London, opinion, pop culture, production, products, The Shirelles, TV advertising, UK, video, writing, Youtube