Tag Archives: advertising agency

Schwartz: The Sound of Taste

New Schwartz Advert 2014I really enjoyed this new TV spot for Schwartz, which is so visually pleasing and satisfying to watch. It’s also reminiscent of Sony’s recent 4KTV commercial, or the Canon Pixma ad by Dentsu, but I think that Grey – the agency behind this advert – have made the concept work for Schwartz and injected just the right amount of originality into it. The naturally vibrant colours look gorgeous together, and I like the way that they have decided to mix futuristic robo-appliances with those rustic spice sacks.

John Lewis: The Bear & The Hare

Angry BearThis grizzly bear is doing a pretty good job of aping my reaction to Christmas.

Everyone is going mental for the ‘touching’ John Lewis advert again, which is a blatant Animals of Farthing Hood rip off soundtracked by something no one needed to hear: Lily Allen covering Keane. It’s good, but obviously it doesn’t even come close to melting my ice cold heart or eliciting any kind of Christmas cheer from me. However, this touching tale of cartoon animals does carry an important lesson: if your BFF happens to be an apex predator, you might want to round up a few unwitting friends morsels in the hope that your carnivorous frienemy eats them first. Look how happy the bear is when he sees the meat feast he has woken up to…John Lewis Hare and BearAnyway, enough of my cynicism, here’s the actual advert, which was made by Adam & Eve/DDB and produced by Blinkink and Hornet. The animation really is lovely – and is the result of a lot of hard work – but I’d recommend muting it and playing something more appealing over the top.

Write It In Your Own Voice

Write It In Your Own VoiceBrilliant series of adverts from Uniball which highlight the merits of sending a handwritten letter and cleverly illustrate what misused fonts say about your message. An advertising campaign which is all about communication and implicit meaning – so meta!Uniball Pen Advert Comic Sans joke Uniball AdvertMy favourite one is ‘Pappy Is Dead’, which makes fun of Comic Sans (the underdog of all fonts) and there is also quite a camp skit deriding the Broadway font, too. The ‘Bust You Out’ version is probably the most effective, because obviously slang sounds so ridiculous when it’s read out in the Queen’s English. It reminds me of the time when James Blunt had to read out some Sean Paul lyrics on Never Mind The Buzzcocks.

Great work from TBWA South Africa.

EDIT: This campaign has since disappeared off the face of the Earth/internet, with no explanation. What the fuck, maaan?!

Style Over Substance

Falling womanImageStyle or substance? Audi and BBH believe you can have both in their new TV ad…

Unless you’re a woman! Hahaha, let’s all sneer at the silly vain tart who’s fallen down in the rain! She can’t have style and substance – she chose style, the moron.

They Sent Their Briefs Back

TBWA South AfricaWhat’s the best way to piss a client off?

Perhaps you could ignore the brief they sent you? You might just decide that the agency knows best and go against their wishes completely? But how about going one step further. You could tear up the brief completely, make a bit of poncy origami with it…and then use extra resources to make your own self-promotional video, documenting the whole ‘fuck you’ process!

This is exactly what TBWA South Africa did. Although, I suppose they did have a valid point to make…

I’m guessing that while they were making this video, their ATL department probably were taking care of those original briefs, though. A nice idea if you have the resources, but probably not a possibility for most small agencies.

“More Than Just A Centrefold”

I love these new Playboy print ads.  To me, they embody the perfect advert – the image content sums up the product, and uses a fine combination of beauty and wit. Bravo, Y&R Johannesburg and Jesse-Leigh Elford!

Bright Shiny IKEA

Mother London‘s new advert for IKEA is titled ‘Bright Shiny Colours’ and, as you might expect from the title, it draws inspiration from a veritable smörgåsbord of fun pop culture influences – from Flashdance to Sesame Street and from Mary Poppins to Alice In Wonderland. The advert is soundtracked by 99 Trees covering a Shirelles song, and sees a woman dancing around her initially blank minimalist apartment, until it is gradually filled with colour and light. Sadly for us mere mortals, we can’t redecorate simply by jumping into our dishwashers and dancing out of cupboards, but it’s a nice video all the same!  

The spot was produced by Blink Ink and directed by David Wilson.