Tag Archives: advert

David Bowie X Louis Vuitton

ImageDavid Bowie has been the star of a number of beautiful videos in 2013 – notably his own, which have been directed by the sickeningly talented Floria Sigismondi. In the Louis Vuitton campaign film ‘L’Invitation au Voyage’, directed by Romain Gavras, Bowie performs a unique version of ‘I’d Rather Be High’ for Arizona Muse at a lavish Venetian party…or does he? You can watch the full director’s cut below.

This luxurious, high end advert is in complete contrast to Romain Gavras’ usual body of work – which includes gritty, controversial videos for the likes of M.I.A and Adidas. I find it quite surprising that Vuitton enlisted him to direct this video, but I’m glad they did.

Confused.com Gets A Rebrand

ImageWell, this feels like it’s long overdue. Every time I saw one of Confused.com’s frequent TV ads, I couldn’t help but think to myself, “Why are a company with such a huge marketing budget still using a badly-drawn, goggle-eyed, chronic alopecia sufferer as their mascot?”
Anyway, confused Cara (yes, they actually bothered naming her) has now been retired and they’ve replaced her with a cuddly robot. I guess he is kind of like Wall-E for travel insurance, or something. His name is BRIAN and he was created by Publicis. This is Brian, gazing adoringly at some engineers:Brian The RobotYeah, he is really sweet, actually…robots are kind of adorable when they want to be. But can he rival Zingy, the darling of TV’s current crop of mascots? Confused.com seem to hope so – as BRIAN has his own website and they’re trying  to make #BRIANTheRobot happen on Twitter.

Write It In Your Own Voice

Write It In Your Own VoiceBrilliant series of adverts from Uniball which highlight the merits of sending a handwritten letter and cleverly illustrate what misused fonts say about your message. An advertising campaign which is all about communication and implicit meaning – so meta!Uniball Pen Advert Comic Sans joke Uniball AdvertMy favourite one is ‘Pappy Is Dead’, which makes fun of Comic Sans (the underdog of all fonts) and there is also quite a camp skit deriding the Broadway font, too. The ‘Bust You Out’ version is probably the most effective, because obviously slang sounds so ridiculous when it’s read out in the Queen’s English. It reminds me of the time when James Blunt had to read out some Sean Paul lyrics on Never Mind The Buzzcocks.

Great work from TBWA South Africa.

EDIT: This campaign has since disappeared off the face of the Earth/internet, with no explanation. What the fuck, maaan?!

Peugeot 208: Wacky Races

Real Life Penelope PitstopLive Action Wacky RacesReal Life Dick DastardlyWacky Races IRL! Watch this cool advert for the Peugeot 208, which shows the car competing in a live action version of the Hanna-Barbera ’60s classic, Wacky Races. Made by Y&R São Paulo and Partizan, the fun 90 second spot showcases all of the Peugeot 208’s features in the context of a slapstick comedy race against the show’s classic characters.

Aww, poor Muttley!

Tyler The Creator Directs Mountain Dew Ad

ImageNo, seriously. Tyler, the Creator has directed and starred in an ad for Mountain Dew. It gets weirder, though – he voices a female goat called Felicia…a really violent goat, who gets some kind of hallucinogenic kick out of drinking Mountain Dew.

Creepy Panda Hotel Is Creepy.

Panda Hotel PianoPanda Hotel BedroomThere is something quite uncanny about these photos of a panda-themed hotel that opened in 2011 in Hong Kong. The way that these panda mascots are just casually inserted into the hotel’s plush interior gives a chilling, eerie feel to these otherwise dull press shots. These characters could be a sinister mix of the Scream killer, that rabbit from Donnie Darko and Pedobear! The idea of this hotel definitely doesn’t appeal to me, although it is probably more targeted towards families with children.
Also, my thoughts on these images might have been significantly influenced by this hilarious Egyptian campaign for Panda cheese…

Behind Every Great Christmas, There’s a Mug

Sorry, did I say ‘mug’? I meant ‘mum’, obviously!ASDA have rolled out their Christmas advert by Saatchi & Saatchi which, like a lot of Christmas adverts, is kind of sickening. Not just because it shows the oh-so-perfect family Christmas – which most of us know is about as real as Santa Claus – but because it portrays the ubiquitous downtrodden mother character.

Fair enough, it probably is true that in most families, mum is responsible for a lot of the Christmas preparations. But did this advert have to evoke such a pathetic self-sacrificial figure? Everything about it seems to suggest that this woman should run around after her family and get no thanks at all. She even serves her husband Christmas dinner, before making do with the worst seat at the dinner table. Her female friend is the only one to help her clear up, and when she finally sits down to relax with a glass of wine, we don’t see her receiving any presents or praise. Oh no. Her feckless husband simply asks her, “What’s for tea, love?”

The advert would be much more entertaining (and realistic) if at this point, she had chucked her wine all over the useless idiot, before screaming, “LEFTOVERS, YOU MORON!”

At least it would stop everyone else from feeling that their own Christmases were a little inadequate. I mean, who the hell is that perfect and patient and drippy? I think that ASDA’s ‘mum’ could do with buying herself a spine in the January sales!