Tag Archives: above the line

Schwartz: The Sound of Taste

New Schwartz Advert 2014I really enjoyed this new TV spot for Schwartz, which is so visually pleasing and satisfying to watch. It’s also reminiscent of Sony’s recent 4KTV commercial, or the Canon Pixma ad by Dentsu, but I think that Grey – the agency behind this advert – have made the concept work for Schwartz and injected just the right amount of originality into it. The naturally vibrant colours look gorgeous together, and I like the way that they have decided to mix futuristic robo-appliances with those rustic spice sacks.

They Sent Their Briefs Back

TBWA South AfricaWhat’s the best way to piss a client off?

Perhaps you could ignore the brief they sent you? You might just decide that the agency knows best and go against their wishes completely? But how about going one step further. You could tear up the brief completely, make a bit of poncy origami with it…and then use extra resources to make your own self-promotional video, documenting the whole ‘fuck you’ process!

This is exactly what TBWA South Africa did. Although, I suppose they did have a valid point to make…

I’m guessing that while they were making this video, their ATL department probably were taking care of those original briefs, though. A nice idea if you have the resources, but probably not a possibility for most small agencies.