I’m not much of a beer drinker, and I never have been. I have started working in a pub and they always have loads of different types of guest beers on that change every week. Recently, I’ve had the chance to try and get more acquainted with different beers (mainly because I hate it when a customer asks me to recommend something and I have to admit I’m not sure, or ask one of my co-workers for help). I’ve found quite a few that I like now, particularly Camden Hells Lager, Rocky Head Zen American Pale Ale and Redhook Longhammer IPA.
Enough about taste, though – I’m sure you know what beers you like. When it comes to marketing beer, it’s quite rare to see branding that is particularly cool or eye-catching, with a lot of brands – particularly mainstream breweries – plumping for classic designs, paired with adverts that are geared towards men. I do find it a little uninspiring that there isn’t a beer that has been successfully, but subtly, marketed towards women. Not because I feel incensed that women are being ignored, but just because it seems like a bit of a no-brainer to me – men already enjoy beer, why wouldn’t you want to increase your profits by selling your product to women as well? I suppose that most attempts have been pretty weak, with breweries attempting to repackage their beers as girly alternatives to sparkling wine, making them fruitier and sweeter. That’s why this project for a fictitious brand of beer, Bitches’ Brew, is pretty great. I love the modern gothic design and I’d probably try and like Bitches’ Brew even if it tasted awful! It reinforces beer as a choice of drink for a woman who is cool and maybe a little bit tough – after all, it is a drink for ‘bitches’.The design was done by Wedge & Lever, a California-based design studio. Unless they decide to actually start conjuring up this Bitches’ Brew, I suppose I’ll just stick to drinking spirits. However, if a brand were to take quite a dark, sophisticated approach to marketing beer to women, I reckon it could be hugely successful. Unfortunately, I have already found something called ‘Chick Beer’ which used Curlz MT as the font, with an emphasis on the lower calorie content of the product. Bitch, please…
Posted in Advertising, Brands, Business, Design, Lifestyle, Writing
Tagged 2013, alcohol, alcohol branding, ale, beer, beer branding, beer for women, Bitches' Brew, black and white packaging, brand story, branding, California, Camden Brewery, Camden Hells Lager, Chick Beer, cool, design, design studio, drink choices, feminism, fun, gothic beer, graphic design, lager, Leonie Cumiskey, liquor, low calorie beer, marketing, marketing to women, occult design, opinion, packaging design, patronising, porter, Redhook Longhammer, Salem brewery, spirits, stationery, typography, Wedge & Lever, Wiccan influence, witchcraft, witches, writer, writing
Motorola have run a print ad in the current issue of Wired with the ability to change colour. The reader is able to change the colour of the phone on the advert, with the intention being to highlight the colour customisation feature on the new Moto X smartphone. When I first read about the advert, which was created by Digitas, I wanted to buy a copy of the magazine when it came out so that I could try it out for myself. Unfortunately, only 150,000 Wired readers will get to see the advert, and these copies of the magazine are only being distributed in Chicago and New York. Rude. So, unless you’re one of the smug Chicagoans or New Yorkers who actually got their hands on a proper copy, you will have to watch the video below to see how it works.
Maybe it’s best that I didn’t get a copy of the magazine. I would have wanted to see how it was made, and I would have probably ended up ruining all the fun by doing this to it…
Posted in Advertising, Brands, Design, PR, Technology, Writing
Tagged 2013, advertising, blogging, Chicago, colour changing advert, cool, design, digital, Digitas, Digitas agency, DigitasLBi, interactive advert, Leonie Cumiskey, magazine, magazine advert, media, mobile phones, Moto X, Motorola, New York, PR, print advertising, Publicis Group, publishing, tech, technology, USA, video, Wired, Wired magazine, writer, writing, Youtube
These illustrated print ads for Corre Cutia Bookstore in Brazil are wonderful. Created by Sao Paulo-based agency Lápisraro Comunicação, they effortlessly convey the feeling of not being able to put down a good book.
Posted in Advertising, Design, Lifestyle
Tagged 2013, advertising, blogging, book lovers, books, books you can't put down, Brazil, city at night, creative, creativity, cute, design, illustrated advert, illustrated cityscape, illustration, insomnia, late night reading, Lápisraro Comunicação, Leonie Cumiskey, nocturnal, print ad, print advertising, Sao Paulo, South America
I’m very fond of the British seaside. Not so much in a twee “OMG, let’s take photos and eat candyfloss!” kind of way – although that can be fun – but because there is so much to genuinely love about these former tourist traps, with their juxtaposed tackiness and architectural charm. I spent a lot of my childhood holidaying in Britain, as opposed to going on package holidays to places like Tenerife or The Costa del Sol. I felt quite envious of my classmates, who got to travel on an aeroplane and were guaranteed sunshine but, looking back, I think that spending rainy days in a caravan in Scotland and having trips out to Morecambe, Southport and Blackpool has made me feel more connected to the place where I was born. As I got older, I began to romanticise the typical English seaside resort because of their mix of joy, despair and faded grandeur. Of course this is present in a lot of small towns, but with the harshness of winter and idyll of summer by the coast, these extremes seem…amplified. This isn’t just some abstract feeling I have either. Although there are exceptions to this trend in prosperous locations, such as Brighton and Poole, the traditional British seaside town has long been in decline – offering the kind of unfashionably kitsch holiday that belongs to your granny and granddad’s halcyon days. A recent report called ‘Turning The Tide‘ details the deprivation present in the UK’s coastal towns – including the ones which haven’t been totally deserted by tourists. In a lot of these towns, the grand old hotels have since been converted into bedsits that are full of transients. Although I will always have a soft spot for Blackpool in particular, the reality of life there is pretty grim. In the series ‘Pierdom’, Simon Roberts focuses on Britain’s iconic Victorian piers, and his lens captures my feelings about these places perfectly. From wind-bitten, rusting structures to sun-bathed promenades, his photographs evoke the curious charm and essence of the British seaside.Hastings, East Sussex
More of Simon Roberts’ brilliant photography is on his website – there are more photographs from the Pierdom series, and you should also have a look at another project he has done called ‘We English‘, which focuses on English tourism in a much broader context.
Posted in Culture, Design, Lifestyle, Photography, Writing
Tagged 2013, aesthetic, architecture, beach, beaches, Blackpool, Britain, British beach, Britishness, caravan, childhood, community, cool, Costa del Sol, creative, creativity, decline, deprivation, design, England, entertainment, faded grandeur, family holidays, funfair, geography, holidays, identity, kitsch, Lancashire, leisure, Leonie Cumiskey, memoir, memories, nostalgia, nostalgic, oh we do like to be beside the seaside, old fashioned, opinion, patriotism, personal, photography, piers, retro, romance, Scotland, seaside resort, Simon Photography, Simon Roberts, structure, tacky, tourism, towns, tradition, UK
This image might look like it’s a CGI mockup or a scene from Bladerunner, but it’s actually a video still of projection mapping in Rotterdam. Below is a photograph of the OMA-designed skyscraper that the visuals were projected onto.De Rotterdam building, as seen from Erasmus Bridge. Photograph by Raban Haaijk.
Project A15 – the idea that this event was promoting – is an initiative that seeks to make the busy highway running from Rotterdam to Nijmegen into the most sustainable highway in the world. The projection itself can be seen in the video below, and bear in mind that the height of the De Rotterdam building is 150 metres. That’s taller than London’s Centrepoint, which stands at 117 metres!
Posted in Culture, Film, Photography, PR, Technology, Writing
Tagged 2013, A15 Project, advertising, animation, architecture, biggest projection in Europe, blog, blogger, blogging, buildings, built environment, Centrepoint, city, communications, cool, creative, De Rotterdam, De Rotterdam building, digital, Erasmus Bridge, event, film, highway, idea, infrastructure, Leonie Cumiskey, OMA, OMA architects, photography, projection, projection mapping, promotion, roads, Rotterdam, skyscrapers, stunt, sustainability, sustainable cities, sustainable future, technology, The Netherlands, transport links, video, video mapping, writing, Youtube
This is my favourite picture of Kate Moss from her Playboy debut, shot by Mert & Marcus. I love the way that the light doesn’t distort the shape of her body, but it shrouds her skin tone in this ethereal covering which adds a sort of subtlety to her nakedness. Her expression in this picture is also really innocent and youthful – the only thing that really gives the true nature of the shoot away is the ears.
Posted in Fashion, Photography
Tagged 2013, blog, blogging, bunny ears, erotica, ethereal, fashion, Hugh Hefner, Kate Moss, Kate Moss in Playboy, Kate Moss naked, Leonie Cumiskey, light, light painting, magazine, Marcus Piggott, men's magazines, Mert & Marcus, Mert Alas, Mert and Marcus, naked, nudity, opinion, photographer, photography, Playboy, Playboy 60th Anniversary, projection, psychedelic, publishing, soft porn, style, writing
12 Shoes For 12 Lovers is a project by sculptor Sebastian Errazuriz, where the artist has drawn inspiration from previous relationships and trysts, creating shoes in their honour. My favourite pairs from the set are the red “Heartbreaker” shoes and the black “Boss” shoes (pictured above). I’m not sure how practical either pair would be – that cupid’s arrow could get caught on things, and the “Boss” heels are far too pointy for a novice like me to walk in – but I really like both of these playful designs. I’m into accessories and shoes that have a bit of tough charm to them. I get a lot of compliments on a Mafia necklace I have, which has teeth on it, and I have coveted these Terry De Havilland boots from the moment I first saw them…Seriously, they are fucking magnificent.
Posted in Art, Design, Fashion, Writing
Tagged 12 Shoes For 12 Lovers, 2013, accessories, art, art shoes, blogging, cool, creative, creativity, dagger boots, design, dominatrix shoes, fashion, fetish, fun, heartbreaker shoes, ideas, knuckleduster shoes, Leonie Cumiskey, Mafia jewellery, power dressing, punk, relationships, romance, sculptor, Sebastian Errazuriz, sex, sexy, shoe designer, shoes, teeth necklace, Terry De Havilland, tooth necklace, tough accessories, weaponry, writer, writing