I really enjoyed this new TV spot for Schwartz, which is so visually pleasing and satisfying to watch. It’s also reminiscent of Sony’s recent 4KTV commercial, or the Canon Pixma ad by Dentsu, but I think that Grey – the agency behind this advert – have made the concept work for Schwartz and injected just the right amount of originality into it. The naturally vibrant colours look gorgeous together, and I like the way that they have decided to mix futuristic robo-appliances with those rustic spice sacks.
Posted in Advertising, Brands, Design, Film, Lifestyle, Writing
Tagged 2014, above the line, advertising, advertising agency, ATL, beautiful adverts, blogging, Canon Pixma, classical music, coloured smoke bombs, cool, creative, creative advertising, creative agency, creative ideas, creativity, Dentsu London, explosion, FMCGs, food, Grey, Grey London, herbs, Holi Festival, Leonie Cumiskey, McCann, media, moving colours, moving image, opinion, paint, powder, Schwartz, Schwartz Flavour Shots, senses, slow motion, smoke, spices, synaesthesia, The Sound of Taste, TV advert, UK, Unleash Flavour, vibrant colours, video, writing, Youtube
I’m not much of a beer drinker, and I never have been. I have started working in a pub and they always have loads of different types of guest beers on that change every week. Recently, I’ve had the chance to try and get more acquainted with different beers (mainly because I hate it when a customer asks me to recommend something and I have to admit I’m not sure, or ask one of my co-workers for help). I’ve found quite a few that I like now, particularly Camden Hells Lager, Rocky Head Zen American Pale Ale and Redhook Longhammer IPA.
Enough about taste, though – I’m sure you know what beers you like. When it comes to marketing beer, it’s quite rare to see branding that is particularly cool or eye-catching, with a lot of brands – particularly mainstream breweries – plumping for classic designs, paired with adverts that are geared towards men. I do find it a little uninspiring that there isn’t a beer that has been successfully, but subtly, marketed towards women. Not because I feel incensed that women are being ignored, but just because it seems like a bit of a no-brainer to me – men already enjoy beer, why wouldn’t you want to increase your profits by selling your product to women as well? I suppose that most attempts have been pretty weak, with breweries attempting to repackage their beers as girly alternatives to sparkling wine, making them fruitier and sweeter. That’s why this project for a fictitious brand of beer, Bitches’ Brew, is pretty great. I love the modern gothic design and I’d probably try and like Bitches’ Brew even if it tasted awful! It reinforces beer as a choice of drink for a woman who is cool and maybe a little bit tough – after all, it is a drink for ‘bitches’.The design was done by Wedge & Lever, a California-based design studio. Unless they decide to actually start conjuring up this Bitches’ Brew, I suppose I’ll just stick to drinking spirits. However, if a brand were to take quite a dark, sophisticated approach to marketing beer to women, I reckon it could be hugely successful. Unfortunately, I have already found something called ‘Chick Beer’ which used Curlz MT as the font, with an emphasis on the lower calorie content of the product. Bitch, please…
Posted in Advertising, Brands, Business, Design, Lifestyle, Writing
Tagged 2013, alcohol, alcohol branding, ale, beer, beer branding, beer for women, Bitches' Brew, black and white packaging, brand story, branding, California, Camden Brewery, Camden Hells Lager, Chick Beer, cool, design, design studio, drink choices, feminism, fun, gothic beer, graphic design, lager, Leonie Cumiskey, liquor, low calorie beer, marketing, marketing to women, occult design, opinion, packaging design, patronising, porter, Redhook Longhammer, Salem brewery, spirits, stationery, typography, Wedge & Lever, Wiccan influence, witchcraft, witches, writer, writing
These illustrated print ads for Corre Cutia Bookstore in Brazil are wonderful. Created by Sao Paulo-based agency Lápisraro Comunicação, they effortlessly convey the feeling of not being able to put down a good book.
Posted in Advertising, Design, Lifestyle
Tagged 2013, advertising, blogging, book lovers, books, books you can't put down, Brazil, city at night, creative, creativity, cute, design, illustrated advert, illustrated cityscape, illustration, insomnia, late night reading, Lápisraro Comunicação, Leonie Cumiskey, nocturnal, print ad, print advertising, Sao Paulo, South America
I’m very fond of the British seaside. Not so much in a twee “OMG, let’s take photos and eat candyfloss!” kind of way – although that can be fun – but because there is so much to genuinely love about these former tourist traps, with their juxtaposed tackiness and architectural charm. I spent a lot of my childhood holidaying in Britain, as opposed to going on package holidays to places like Tenerife or The Costa del Sol. I felt quite envious of my classmates, who got to travel on an aeroplane and were guaranteed sunshine but, looking back, I think that spending rainy days in a caravan in Scotland and having trips out to Morecambe, Southport and Blackpool has made me feel more connected to the place where I was born. As I got older, I began to romanticise the typical English seaside resort because of their mix of joy, despair and faded grandeur. Of course this is present in a lot of small towns, but with the harshness of winter and idyll of summer by the coast, these extremes seem…amplified. This isn’t just some abstract feeling I have either. Although there are exceptions to this trend in prosperous locations, such as Brighton and Poole, the traditional British seaside town has long been in decline – offering the kind of unfashionably kitsch holiday that belongs to your granny and granddad’s halcyon days. A recent report called ‘Turning The Tide‘ details the deprivation present in the UK’s coastal towns – including the ones which haven’t been totally deserted by tourists. In a lot of these towns, the grand old hotels have since been converted into bedsits that are full of transients. Although I will always have a soft spot for Blackpool in particular, the reality of life there is pretty grim. In the series ‘Pierdom’, Simon Roberts focuses on Britain’s iconic Victorian piers, and his lens captures my feelings about these places perfectly. From wind-bitten, rusting structures to sun-bathed promenades, his photographs evoke the curious charm and essence of the British seaside.Hastings, East Sussex
More of Simon Roberts’ brilliant photography is on his website – there are more photographs from the Pierdom series, and you should also have a look at another project he has done called ‘We English‘, which focuses on English tourism in a much broader context.
Posted in Culture, Design, Lifestyle, Photography, Writing
Tagged 2013, aesthetic, architecture, beach, beaches, Blackpool, Britain, British beach, Britishness, caravan, childhood, community, cool, Costa del Sol, creative, creativity, decline, deprivation, design, England, entertainment, faded grandeur, family holidays, funfair, geography, holidays, identity, kitsch, Lancashire, leisure, Leonie Cumiskey, memoir, memories, nostalgia, nostalgic, oh we do like to be beside the seaside, old fashioned, opinion, patriotism, personal, photography, piers, retro, romance, Scotland, seaside resort, Simon Photography, Simon Roberts, structure, tacky, tourism, towns, tradition, UK
Posted in Advertising, Brands, Design, Lifestyle, Writing
Tagged 2013, Anagrama, architecture, blogging, brand development, brand development agency, branding, branding agency, brochure design, construction marketing, cool, corporate stationery design, creative, creativity, design, design agency, graphic design, Leonie Cumiskey, luxury, luxury apartments, marketing collateral, Mexico, One Development Group, Pelli Clarke Pelli, promotional items, property developers, property marketing, real estate branding, skyscraper, Sofia San Pedro, Sofia skyscraper, stationery
This grizzly bear is doing a pretty good job of aping my reaction to Christmas.
Everyone is going mental for the ‘touching’ John Lewis advert again, which is a blatant Animals of Farthing Hood rip off soundtracked by something no one needed to hear: Lily Allen covering Keane. It’s good, but obviously it doesn’t even come close to melting my ice cold heart or eliciting any kind of Christmas cheer from me. However, this touching tale of cartoon animals does carry an important lesson: if your BFF happens to be an apex predator, you might want to round up a few unwitting
friends morsels in the hope that your carnivorous frienemy eats them first. Look how happy the bear is when he sees the meat feast he has woken up to…Anyway, enough of my cynicism, here’s the actual advert, which was made by Adam & Eve/DDB and produced by Blinkink and Hornet. The animation really is lovely – and is the result of a lot of hard work – but I’d recommend muting it and playing something more appealing over the top.
Posted in Advertising, Brands, Comedy, Culture, Design, Events, Lifestyle, Writing
Tagged 2013, Adam & Eve, advertising, advertising agency, animation, ATL, bah humbug, bear, Blink Ink, Blinkink, blogging, brand, cartoon, childhood, children, Christmas, Christmas advert, Christmas schmaltz, comedy, cute, cynical, DDB, entertainment, forest, funny, hare, Hornet, humour, John Lewis, John Lewis tv ad, Keane, Leonie Cumiskey, Lily Allen, media, nostalgia, opinion, production, The Animals of Farthing Wood, TV advert, video, writer, writing, Youtube