Confused.com Gets A Rebrand

ImageWell, this feels like it’s long overdue. Every time I saw one of Confused.com’s frequent TV ads, I couldn’t help but think to myself, “Why are a company with such a huge marketing budget still using a badly-drawn, goggle-eyed, chronic alopecia sufferer as their mascot?”
Anyway, confused Cara (yes, they actually bothered naming her) has now been retired and they’ve replaced her with a cuddly robot. I guess he is kind of like Wall-E for travel insurance, or something. His name is BRIAN and he was created by Publicis. This is Brian, gazing adoringly at some engineers:Brian The RobotYeah, he is really sweet, actually…robots are kind of adorable when they want to be. But can he rival Zingy, the darling of TV’s current crop of mascots? Confused.com seem to hope so – as BRIAN has his own website and they’re trying  to make #BRIANTheRobot happen on Twitter.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s