Well, this feels like it’s long overdue. Every time I saw one of Confused.com’s frequent TV ads, I couldn’t help but think to myself, “Why are a company with such a huge marketing budget still using a badly-drawn, goggle-eyed, chronic alopecia sufferer as their mascot?”
Anyway, confused Cara (yes, they actually bothered naming her) has now been retired and they’ve replaced her with a cuddly robot. I guess he is kind of like Wall-E for travel insurance, or something. His name is BRIAN and he was created by Publicis. This is Brian, gazing adoringly at some engineers:Yeah, he is really sweet, actually…robots are kind of adorable when they want to be. But can he rival Zingy, the darling of TV’s current crop of mascots? Confused.com seem to hope so – as BRIAN has his own website and they’re trying to make #BRIANTheRobot happen on Twitter.