I know that this new iPhone advert is supposed to be poignant and heartwarming, but I actually find it a little but creepy and unnerving. I’ve probably watched too many episodes of ‘Black Mirror’, because this advert just reminds me that we’re under constant surveillance.
Everyone wants to take pictures of everything! I don’t like to think about it too much, but it really freaks me out to think that there is a very real possibility that a complete stranger has taken a picture of me either passed out or wearing a badly-chosen outfit, just so they can upload it to Facebook and get a few derisive ‘Likes’ at my expense. It’s even worse when you think about how this kind of attitude can escalate – like in the recent Steubenville rape case. It’s definitely got to the point now where taking photos all the time hasn’t just become mundane and disposable – like the scenes in the iPhone ad. Gawking and voyeurism is so deeply embedded in contemporary society that it’s become quite disconcerting. Especially because, to some extent, we’re all guilty of it.
With the recent introduction of Google Glass, a campaign group called Stop The Cyborgs have called for the gadget to be banned in certain areas – something which I am definitely in favour of. The BBC article covering the story raises a lot of interesting questions. While it’s definitely true that technology and innovative design makes our lives faster and easier, these new inventions are also shaping our attitudes in ways that very few could have predicted.