While this idea is likely to be far more complex in practise, this animated video by Mr. Binns explains the concept in a brilliantly simple and engaging way. Sometimes, I feel pretty bad that I’m part of a huge problem and implicit in killing the earth, but the idea of going to live in a yurt, composting my own shit, and becoming one of those earthy white girls with dreadlocks totally repulses me. I like the thought of a ‘circular economy’, because it shifts the responsibility back to the manufacturer, while trying to cut a better deal for the consumer. It seems like this is an effective approach, because most of us are incapable of actually processing waste into something that’s truly useful. I mean, be honest – you’re never actually going to get round to making that Fairy liquid bottle into the crafty thing you saw on Pinterest. Well, you might…I definitely won’t.
In the UK, it seems that the idea of a more collaborative way of consuming is quite appealing – especially when trends and technology change so rapidly. It also seems that, for a lot of us, it’s unlikely that we will ever own a house. We’re already renting our homes – why not rent the things that are in them, too?
Of course, this new system must have its flaws too, but its core values seem to be hitting the right notes for a more sustainable future.