Make Music in the Shop with Red Stripe

This entertaining stunt by KesselsKramer involved turning a regular Dalston off-licence into an interactive musical experience, which was activated whenever an unsuspecting customer decided to pick up a can or bottle of Red Stripe. Devices were cleverly integrated with existing products on the shop floor and shelves – and in some instances actual food items were used to create the sounds. This presented an element of risk, because it was entirely possible that someone could pick up some instant noodles which were intended to act as maracas! However, as you can see from the video, the idea was successfully executed and received a warm reception. Below you can see how some seemingly innocent stock items were turned into digitally-activated DIY instruments.Watch the making of the video here.

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