Sorry, did I say ‘mug’? I meant ‘mum’, obviously!ASDA have rolled out their Christmas advert by Saatchi & Saatchi which, like a lot of Christmas adverts, is kind of sickening. Not just because it shows the oh-so-perfect family Christmas – which most of us know is about as real as Santa Claus – but because it portrays the ubiquitous downtrodden mother character.
Fair enough, it probably is true that in most families, mum is responsible for a lot of the Christmas preparations. But did this advert have to evoke such a pathetic self-sacrificial figure? Everything about it seems to suggest that this woman should run around after her family and get no thanks at all. She even serves her husband Christmas dinner, before making do with the worst seat at the dinner table. Her female friend is the only one to help her clear up, and when she finally sits down to relax with a glass of wine, we don’t see her receiving any presents or praise. Oh no. Her feckless husband simply asks her, “What’s for tea, love?”
The advert would be much more entertaining (and realistic) if at this point, she had chucked her wine all over the useless idiot, before screaming, “LEFTOVERS, YOU MORON!”
At least it would stop everyone else from feeling that their own Christmases were a little inadequate. I mean, who the hell is that perfect and patient and drippy? I think that ASDA’s ‘mum’ could do with buying herself a spine in the January sales!