Bright Shiny IKEA

Mother London‘s new advert for IKEA is titled ‘Bright Shiny Colours’ and, as you might expect from the title, it draws inspiration from a veritable smörgåsbord of fun pop culture influences – from Flashdance to Sesame Street and from Mary Poppins to Alice In Wonderland. The advert is soundtracked by 99 Trees covering a Shirelles song, and sees a woman dancing around her initially blank minimalist apartment, until it is gradually filled with colour and light. Sadly for us mere mortals, we can’t redecorate simply by jumping into our dishwashers and dancing out of cupboards, but it’s a nice video all the same!  

The spot was produced by Blink Ink and directed by David Wilson.

2 responses to “Bright Shiny IKEA

  1. Hi, just wanted to tell you, I loved this blog post.
    It was practical. Keep on posting!

  2. Pingback: Arctic Monkeys – Do I Wanna Know? | Shameless Self-Promotion

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