Remember this spoof viral video that ad agency John St. made?
Japanese clothing retailer, UNIQLO, have selected Maru – the adorably fat cat with a penchant for climbing into boxes – to star in the interactive Lucky Cube game.I played this game twice, and both times Maru picked the ‘mystery prize’, which turned out to be a free track by some Portland singer-songwriter who I’d neither heard of, nor cared about. At the end, I was prompted to input my details in order to claim my prize, but not even Maru’s sweet face could convince me. I was really disappointed in him, especially when he had been so close to winning me a blimp ride…apparently.
Virgin America, on the other hand, opted to keep things simple and upload a behind-the-scenes video of a photoshoot they’d done with Boo.
The video has accumulated over 150,000 views in the space of a week. The internet’s certainly not going batshit crazy for it or anything, but that is still a pretty decent statistic!