Objects As Food

These clever print advertisements make inanimate objects look like food to illustrate their point. This Swedish advert for Burger King is specifically for Burger King’s takeaway service. It was made by Shout Advertising. I really want the tote that looks like a can!These B&B Hotels ads are by Publicis Frankfurt, who took the concept of bed and breakfast and made it into a literal representation. Mattresses have been made to look like bread, and bed linen has been cleverly used to portray all manner of foodstuffs, from eggs to lettuce.Photographer Greg Slater took this ‘Killer Fries’ photograph for the American Heart Association campaign. It’s certainly a little melodramatic, but it’s also a hard truth that’s been communicated very effectively.

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