Metamorphosis of Motel 6

I’ve never stayed in a Motel 6 motel before, so I have no idea what they’re like as a company. However, I love this ad by The Richards Group that shows how a traditional American family have changed while Motel 6 have been in business. It’s very conventional, and the family remains nuclear (no single parent scenarios or same sex couples – this is designed to appeal to your average middle American, after all) but I quite like that about it. It gives it a nostalgic feel throughout, even when the family progress to the contemporary stage, with their modern day car and iPad.

One response to “Metamorphosis of Motel 6

  1. The ad looks inviting. However, I have stayed there myself and I was not happy. That’s all I can say.

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