Lana Del Rey’s looking all pretty in peach in these press shots for the new H&M collection. But she is not collaborating with the high street brand on its upcoming A/W collection, which is a relief, as in my experience previous H&M collaborations have always been a little overpriced and a lot overhyped – remember Madonna’s H&M collection? Bleurrrgh.
I can’t wait to see the campaign video, it sounds very ‘Lana Del Rey’, all sad and weird with those poor little rich girl vibes, like if David Lynch was directing a film adaptation of a Bret Easton Ellis novel. This is what Donald Schneider, Creative Director at H&M, had to say about it:
“The mood is very L.A. noir and is inspired by our Fall collection, which also fits with Lana’s own personal style. The commercial that accompanies the campaign is like a mini-film, with a fantastic plot and Lana performing a cover of “Blue Velvet”. There’s never been a TV commercial that’s looked anything like this.”