Primary Coloured Selfridges

Summer 2012 is supposed to be Britain’s moment. We’ve got the Jubilee and the Olympics, and in true British fashion we’ve got a fuck load of rain to go with it. Everyone’s trying to get in on the act, but at least Selfridges have done a decent job of it, truly evoking the glory years of cool Britannia with their Big British Shop concept store.

But why stop at blue and red, and leave out the Selfridges signature sunny yellow hue? In tandem with the launch of their Big British Shop, Selfridges have also reprised 2009’s The Big Yellow Shop. Everything Pantone 109 can be found there, so for those with sallow complexions – perhaps you’d better steer clear of any clothes that are stocked? Pantone 109 is definitely not my colour.

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