The new Agent Provocateur ad is fucking awful. So off-brand and totally patronising. Spare me this pseudo-feminist bullshit!
AP is supposed to be an aspirational, luxury brand, so why do they have the clip’s protagonist waiting for the bus in some humdrum part of town? It’s definitely a shift from their previous promotional output…and I hate it! Bring back Rosie Huntington-Whitely punishing her workaholic boyfriend with a torturously teasing striptease, please?
See? Much better. We don’t want to think about the drab problems of everyday life, Agent Provocateur, we want #whitegirlproblems. You’re advertising lingerie, not running shoes.