Push It Reeeeal Good

One of the best and most successful viral campaigns I’ve seen in a long time! To launch the TV channel TNT in Belgium, a big red push button was placed on an average Flemish square of an average Flemish town. A sign with the text “Push to add drama” invited people to use the button, and then some experiential chaos ensued.

The agency behind this launch video, Duval Guillaume Modem, are the same agency behind the similarly brilliant and hilarious Carlsberg biker stunt.

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