At over three minutes long, this opus of an advert is marketing at its best. Sometimes advertisements can be successful simply by being quirky, clever or funny, but it’s advertising masterpieces like this that really deliver the ‘wow factor’. This is something that Chanel have done brilliantly over the years, but I think that this might be the best theatrical, high end video advert I’ve ever seen! Everything about it is incredibly luxurious and slick, from the soundtrack to the special effects – in all honesty it looks more like the trailer for a blockbuster film. If I’d have caught it in the middle, I might have felt a bit disappointed that it wasn’t going to be a future cinematic release!