‘Great music can put the fun into vacuuming,’ claim Coca-Cola on their Work It Out microsite, ‘Crank up a fast-paced tune and burn some calories while you clean!’ they enthuse.
I really love Coca-Cola, but this site is ridiculously patronising and this is the stupidest fucking workout advice I’ve ever heard. I don’t think I’ve ever listened to a decent ‘fast-paced tune’ and thought to myself, “You know what would make this track even better? The sound of a roaring hoover!”
Posted in Advertising, Brands, Comedy, Design, Lifestyle, Technology, Writing
Tagged advertising, bad advice, blog, blogger, blogging, Coca-Cola, comedy, digital marketing, drink, exercise, fitness, FMCGs, food and drink, funny, health, healthy living, housework, interactive, internet, lame, Leonie Cumiskey, lifestyle, online, promotion, stupid, website, workout, writing
Bike helmets. Pretty ugly, right? No one looks good while wearing one, and it’s a clunky piece of safety equipment that makes the ease of your bike journey less, well…easy. Watch this amazing video about how two Swedish entrepreneurs have spent the past seven years developing an excellent alternative to wearing a helmet. I will say this first, though – it’s not actually an invisible helmet. I realise you probably suspected that this wasn’t the case, but I just wanted to make sure that you’re not expecting some kind of Harry Potter hocus pocus. This isn’t magic, it’s just science and clever design, which makes it even better in my opinion.
Yep, that’s right, it’s a motion-activated airbag collar! But that doesn’t sound as exciting as ‘The Invisible Bicycle Helmet’, which is actually called a Hövding. You can find out more about how a Hövding works by heading to the official website here, and they currently retail for just under £400.
Posted in Brands, Business, Design, Lifestyle, Technology
Tagged 2012, accidents, airbag, Anna Haupt, bike accessories, cycling, design, ergonomic, Focus Forward, future, General Electric, Hövding, helmet, invisible bike helmet, lifestyle, motion sensor, product development, project, safety, Scandinavia, science, Sweden, technology, Terese Alstin
Posted in Advertising, Art, Comedy, Design, Lifestyle
Tagged 3M, advertising, cat, clothes care, consumers, dog, essentials, graphic design, Grey, household goods, lifestyle, lint roller, pet hair, pet hair removal, pets, print ad, print campaign, rabbit, target market
Like most children, I loved a trip to McDonald’s. Nowadays, food from McDonald’s barely even makes it onto my “things I’d consider eating if I was really really hungry” list, but I have to give credit where it’s due – McDonald’s often have some great advertising campaigns. Take these two campaigns, which play on the fact that children do generally love McDonald’s, while darkly hinting at a little negligent or reluctant parenting.
These adverts for McDonald’s South Africa by DDB Johannesburg really hit the nail on the head. Who the hell wants to have to deal with those nightmare children who are only invited to the birthday party because the whole class is invited? Jean-Paul Sartre once wisely said, “Hell is other people.” Even if you’re not a total misanthropist, I think you can probably agree with this bastardisation: “Hell is other people’s children.” If you have your own children, you probably (hopefully?) love them dearly. But I’m sure one of your little darlings has at least one friend who you believe really is the spawn of the devil.
I’ve always been an awful snob. When I was at nursery it used to upset me that the other children didn’t make the effort to wipe their snotty noses or put their hands over their mouth when they coughed, so naturally this means that as an adult I don’t really want the little brats to come near me, or my outfit. Maybe one day I will be holding the grubby little hand of some half-formed reflection of myself. Perhaps I’ll even have its younger sibling balanced on my hip, too. But I still think that I’ll hate other peoples’ children, and the reason I’ll hate them will be because I don’t think they’re nearly as great as my own.
The ‘Forgiveness is never far away’ series, by DDB New York, play on the fact that if you do screw up majorly with your child, you can probably bring them round with a trip to good old Maccy D’s! If you regularly piss your kid off and take them to McDonald’s then they’ll probably grow into a fucked up obese teenager, but if you’re usually the kind of oh-so-perfect parent who only feeds their children organic raisins, chances are that one day you will mess up, and you will have to relent and give them their junk food fix to say sorry.
Sorry you had to find out this way.
This outdoor piece of advertising is nothing to do with children, but it’s a smart way of advertising the early morning breakfasts available at McDonald’s. Personally, I can’t think of a worse way to start the day than with a breakfast from McDonald’s, but this is still a very clever use of a sundial (a word that is now so outdated and rare that the first phrase that popped into my head when I saw it was, “shadow clock?”). It’s definitely not enough to make me want a breakfast from McDonald’s, though. In 1996, I ate an Egg McMuffin from their dreaded breakfast menu and it made me vomit. I feel I should point out that I was still at that tender age when I loved McDonald’s – it really was that bad.
Posted in Advertising, Brands, Comedy, Design, Lifestyle, Photography, Writing
Tagged 2012, advertising agency, bad parenting, birthday party, breakfast, childhood, DDB, Egg McMuffin, families, family, fast food, good parenting, healthy eating, healthy living, hygiene, Johannesburg, junk food, Leonie Cumiskey, lifestyle, McDonalds, Miles & Tabitha, New York, outdoor advertising, parenting, parents, restaurant, snobbery, South Africa, sundial, takeaway food, USA
It sounds like something Samantha Brick would come out with, but it’s actually a tag line for a travel site that matches beautiful would-be globetrotters to generous hosts. Miss Travel combines a matchmaking site with a travel service and calls itself “travel dating for generous and attractive people.” Basically, the website allows good looking women to create a profile with their travel itinerary, and source wealthy men who are able to fund the trip. The ‘generous’ members can browse through the profiles and select if they’re looking to travel with someone, or wanting a travel companion.
Maybe it’s because I tend to be a little cynical, but this sounds like some kind of drugs mule/kidnap disaster just waiting to happen. However, if you are beautiful and willing to take a huge risk for a free holiday – good for you! Should it pay off, please don’t go on about it, but don’t expect anyone to feel sorry for you if things go horribly wrong either…
Posted in Business, Comedy, Culture, Lifestyle, Technology, Writing
Tagged 2012, beauty, business, collaboration, concept, crime, dating, disaster, drug trafficking, erotic capital, extortion, freebies, holiday, imprisonment, kidnap, lifestyle, Miss Travel, prostitution, risky, romance, Samantha Brick, scams, shady, strangers, technology, travel, website